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English‑speaking U.S. viewers are increasingly watching World Cup matches on Telemundo in Spanish, driven by vibrant broadcasts, commercial‑free breaks and streaming access, a trend that could shape a joint 2030 media deal
A growing segment of American audiences is turning to Spanish‑language broadcasts for World Cup action, driven by commentary quality, commercial‑free hydration breaks and celebrity endorsement.
English-speaking viewers in the United States are increasingly watching World Cup matches on Spanish-language broadcasts, attracted by immersive commentary and a lack of commercial breaks.
From enthusiastic goal calls by Andrés Cantor to ad‑free hydration breaks, Spanish‑language coverage is attracting a growing share of U.S. viewers, prompting broadcasters to consider bundled English‑Spanish rights for future tournaments.