Walmart Teams Up with MLS to Capture Soccer Fans Ahead of 2026 World Cup
Walmart is deepening its partnership with Major League Soccer, rolling out store‑takeover parking‑lot events and a national tour that blend community programming, La Liga collaborations and local culinary tastings, all aimed at attracting a younger, more diverse fan base ahead of the 2026 World Cup co‑hosted by the United States, Mexico and Canada.
Jun 22, 2026
