Paramount+ is set to debut a four‑episode docuseries that follows the Texas Tech football program through its offseason, capturing the team’s effort to forge a new identity under Head Coach Joey McGuire. The series, lensed by director Micah Brown, is slated to roll out before the start of the upcoming college football season.
A Fresh Identity for the Red Raiders
The production, overseen by Skydance Sports and Second Wind Creative, promises an intimate look at the daily grind, strategic shifts and cultural changes that define the Red Raiders’ preparation. By granting cameras access to practices, meetings and locker‑room moments, the series aims to reveal the nuanced work that often stays out of the public eye.
Jane Wiseman, Head of Originals for Paramount+, highlighted the passionate fanbase that fuels the program, noting that the documentary will resonate with both long‑time supporters and newcomers eager to understand the team’s evolution. Greg Groggel, Senior Vice President of Unscripted at Skydance Sports, added that the collaboration with Second Wind Creative will deliver an unprecedented perspective on college football’s inner workings.
Kirby Hocutt, Director of Athletics at Texas Tech University, expressed pride in the rare access the project provides, emphasizing that the series reflects the university’s commitment to transparency and storytelling. He noted that the documentary not only showcases athletic ambition but also underscores the institution’s broader mission to engage its community.
Set against the backdrop of Lubbock, Texas, the series situates the Red Raiders’ journey within the heart of the Lone Star State’s football culture. As the team builds toward the new season, the docuseries offers viewers a front‑row seat to the challenges, triumphs and personal stories that shape a program in transition.