
March Madness fuels cable resurgence in March
Cable and streaming platforms saw notable audience gains in March, led by Paramount and Warner Bros. Discovery, with NCAA tournament coverage and the Oscars boosting ratings.
May 20, 2026
Latest Slidescroller coverage mentioning Paramount across Basketball, Football.

Cable and streaming platforms saw notable audience gains in March, led by Paramount and Warner Bros. Discovery, with NCAA tournament coverage and the Oscars boosting ratings.

The Champions League final will no longer be free to watch in the UK for the first time in 34 years, as TNT Sports begins charging subscribers and plans to hand over rights to Paramount and Sky Sports from 2027‑28.