NASCAR has teamed up with the legendary rock group the Rolling Stones for a new music video that blends high‑octane racing with classic rock flair.
Rock Meets Racing
Filmed under the title "In The Stars", the clip imagines three up‑and‑coming drivers — Connor Zilisch, Carson Hocevar and Jesse Love — as members of a touring band, clowning around during a photo shoot, playing cards, and stopping at a bar before ending at a track where they sign autographs for fans.
The visual features a custom‑painted show car that doubles as a listening lounge in Chicago, where the Stones' newest tracks play while the drivers mingle with the crowd. A black‑marker signature of the number 77 appears on a sleeping Zilisch, adding a playful touch.
The partnership also brings a merchandise collection that showcases the band's iconic logo alongside two NASCAR‑themed vinyl releases of the Stones' upcoming 25th studio album, "Foreign Tongues", set for release on Friday.
Megan Malayter, NASCAR's vice president of licensing and consumer products, said the collaboration is designed to satisfy longtime racing enthusiasts while drawing in younger fans and expanding the sport's reach.
Hocevar, reflecting on the experience, praised NASCAR's innovative approach to fan engagement, while Zilisch, a self‑declared music aficionado, noted that the project has deepened his appreciation for the band's catalog.
The video's final scenes capture the drivers at the track, posing for pictures and signing memorabilia, underscoring a broader strategy that sees NASCAR embracing multimedia collaborations to stay relevant across generations.