A Rock‑Racing Crossover
The sport’s premier series has partnered with the iconic British rock group to create a music video that doubles as a marketing push for the band’s 25th studio album, "Foreign Tongues," slated for release this Friday.
Filmed with a custom‑painted NASCAR show car that doubled as a listening lounge, the production brought together three rising drivers — Connor Zilisch, Carson Hocevar and Jesse Love — alongside YouTube automotive influencer Garrett Mitchell. The visual imagines the racers as members of a touring rock band, playing cards, clowning around and interacting with fans at the track.
Megan Malayter, NASCAR’s vice president of licensing and consumer products, said the collaboration is designed to keep longtime racing enthusiasts satisfied while attracting a younger, music‑driven audience. "The Stones’ appeal crosses generations," she noted, "and this partnership lets us showcase that breadth."
The deal extends beyond the video, encompassing a merchandise collection that bears the band’s logo and two limited‑edition vinyl pressings of "Foreign Tongues" styled after NASCAR branding. The items will be available through both the series’ official shop and the band’s store.
Garrett Mitchell, known for his high‑octane car reviews on YouTube, appears in the clip, adding a digital‑media dimension that reflects NASCAR’s push to engage fans across platforms. For Zilisch, the experience was a nostalgic trip; the driver, who describes himself as a "huge music fan," said dressing in 90s‑style attire made the filming feel like a unique crossover.
Carson Hocevar, who pilots the No. 77 Chevrolet for Spire Motorsports in the Cup Series, highlighted the synergy between speed and sound, noting that the video’s energy mirrors the adrenaline of a race weekend. The partnership also spotlights Spire Motorsports, whose technical partnership with the drivers adds another layer of visibility for the team.
NASCAR’s broader strategy, as outlined by Malayter, is to expand its fan base by tapping into cultural touchstones like rock music, while still honoring the sport’s deep‑rooted traditions that resonate with its core audience.