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NASCAR and The Rolling Stones collaborate on licensed merchandise, a limited‑edition vinyl of the band’s new album, and an immersive fan lounge in Chicago, featuring a custom NASCAR show car and a hero film that reimagines drivers as a touring rock band.
NASCAR and The Rolling Stones have announced a sweeping collaboration that blends the high‑octane world of stock car racing with the legendary legacy of rock ‘n’ roll. Centered on shared themes of performance, travel and life on the road, the deal brings exclusive merchandise, a limited‑edition vinyl release and a Chicago activation that transforms a NASCAR show car into a Rolling Stones listening lounge. The campaign, timed with the band’s upcoming album Foreign Tongues, highlights the parallel histories of two brands that have spent over a century entertaining audiences on the move.
NASCAR teams up with The Rolling Stones to launch a multi‑faceted partnership tied to the band's upcoming album "Foreign Tongues," featuring limited‑edition merchandise, collector vinyl, and a high‑energy fan experience in Chicago.
NASCAR and The Rolling Stones announce a multi‑faceted partnership timed with the release of the band’s new album *Foreign Tongues*, featuring limited‑edition apparel, collector vinyl, a Chicago‑based fan experience and a hero film starring top drivers.