Adidas is gearing up to drop its first fully 3D‑printed basketball sneaker, the BB.01, on July 14, with a retail price of $250. The limited release will be managed through the Confirmed app, giving fans a direct channel to secure the shoe.
The BB.01’s upper is constructed from a lattice design that Adidas says provides both stability and breathability. This intricate geometry is only achievable through additive manufacturing, allowing the brand to fine‑tune support while keeping the shoe lightweight.
The launch represents the inaugural release from Adidas' Project R.A.P., a platform dedicated to integrating 3D printing into performance footwear across a range of sports. The initiative builds on earlier experiments that produced a 3D‑printed soccer cleat and ongoing work on American football boots.
A Rivalry in 3‑D Printing
While Adidas pushes the boundaries of lattice‑engineered footwear, Nike has also been exploring additive manufacturing, partnering with Zellerfeld to develop new silhouettes inspired by classics such as the Air Max 1 and Air Max 95. The competition underscores a broader industry shift toward custom, on‑demand production.
Fernando Mendoza, a top NFL Draft pick, visited Adidas' Portland campus to preview the Project R.A.P. platform, highlighting the company's focus on cross‑sport innovation. The BB.01 joins a growing lineup that includes the 4D line and Climacool shoes, signaling a decisive move toward bespoke performance gear.