Shaw Sports Turf, a leading provider of synthetic playing surfaces, has been named the presenting sponsor of the 2026 Ohio Valley Conference Football Media Day, set for July 17 in Nashville, Tennessee.
The agreement was finalized by OVC Sports Properties, a division of Learfield, which will oversee the event’s production and ensure that Shaw Sports Turf’s branding appears prominently throughout the day.
A Boost for Conference Visibility
Commissioner Matt Wilson said the sponsorship reflects the OVC’s ambition to generate excitement ahead of the upcoming college football season, while giving fans a first look at the venues that will host the games.
During the Media Day, Shaw Sports Turf’s signage and digital assets will be featured on-site and across broadcast platforms, reinforcing its role as a key partner in the conference’s promotional strategy.
The event will bring together head coaches and standout student‑athletes from each OVC football program, offering a preview of storylines and rivalries that will shape the fall schedule.
Beyond the July 17 gathering, the partnership underscores a broader collaboration that includes Learfield’s expertise in media rights and event production, further amplifying the conference’s reach across national platforms.