Latest Slidescroller coverage mentioning Learfield across Football, Basketball, Baseball.
The University of Missouri has locked in a jersey patch partnership with Ambetter Health, joining a wave of similar deals across the SEC while eyeing naming rights for its stadium.
Boise State Athletics and JLab have teamed up for the fifth edition of JLab Playmakers, featuring star athletes from programs such as Arkansas, Ohio State and Washington. The partnership introduces fan‑driven content, product integrations and a national platform for student‑athletes.
A new multi‑year sponsorship between Caterpillar Inc. and the University of Illinois Division of Intercollegiate Athletics will feature the company’s logo on Gies Memorial Stadium, marking a first for the historic venue and underscoring a strategic push to boost workforce development and fan engagement.
A look at the judges, coaches, executives and politicians whose decisions will define college football in the coming season.
Axle Logistics, a Knoxville-based freight brokerage, will become the first official jersey-patch sponsor for both Tennessee men's and women's basketball teams under a five-year agreement that ties branding to student-athlete influencer marketing and highlights the company's growth and strategic focus on talent pipelines.
K-State Athletics and Purple Wave Auction announced a partnership that places the auction company’s logo on the 2026 football jerseys, marking the first jersey patch sponsorship in school history and introducing digital activations and NIL opportunities.
The new partnership will see Axel Logistics branding featured on Tennessee Volunteers basketball jerseys, marking a milestone in community-focused corporate sport sponsorships.
Kansas State University has secured a field‑sponsorship deal with Progressive Insurance for the 2026 football season, adding the insurer’s logo to Bill Snyder Family Stadium and joining a broader network of collegiate branding collaborations.
A five‑year deal will feature Axle Logistics on the jerseys of both men's and women's basketball teams, highlighting student‑athlete brand development and community engagement.
Purdue University announced a multi-year sponsorship with Progressive Insurance that will place the insurer's logo on the field at Ross-Ade Stadium, signaling an expanded commercial strategy for the football program.
Purdue announced a multi‑year partnership with Progressive Insurance that will see the insurer’s logo displayed on the playing field at Ross‑Ade Stadium beginning in 2026, reflecting a new era of corporate involvement in college athletics.
Northern Arizona University has named James Malamas as its new football and men's basketball play‑by‑play announcer, stepping into the role after three decades of service by Mitch Strohman. Malamas will debut on August 29 against Eastern Washington, bringing years of experience across NAU's sports programs and a background in professional reporting.
Jayson Swain, a former Volunteers captain and longtime media personality, has been named the new football gameday booth analyst for the Vol Network, bringing his deep ties to the university and extensive broadcasting experience to the booth alongside Mike Keith.
Despite a $30 million increase, the University of Georgia’s football program falls to fifth in The Athletic’s latest valuation, reflecting broader financial changes in college sports.
A $2.3 billion valuation places Ohio State’s football program among the most valuable in the sport, trailing only Texas, while new accountability measures and a $17 million jersey patch agreement signal shifting dynamics.
The growing practice of adding corporate logos to team jerseys is no longer an anomaly but a calculated move embraced by major programs, with Texas Tech poised to follow suit.
Ohio State Athletics announces a multi‑year agreement with Chase Bank that will see the bank’s logo appear on every Buckeyes uniform, while also funding new resources for athletes and delivering premium benefits to Chase customers.
Texas Tech University has secured a 15‑year, $75 million naming‑rights agreement with Galaxy, a technology and data‑center provider, to rename its football stadium. The deal includes midfield branding, expanded sponsorship across football and basketball, and new NIL opportunities for student‑athletes, while honoring the legacy of former president Clifford B. Jones.
Texas Tech Athletics has sealed a long‑term partnership with Galaxy, a global data‑center leader, to rebrand its football stadium as Galaxy Stadium beginning with the 2026 season. The deal promises fresh financial streams, enhanced fan experiences and expanded name, image and likeness benefits for student‑athletes.
Tulane Athletics has entered a five-year jersey patch agreement with American Safety, the largest corporate contribution in the university's athletic history, set to feature the sponsor's logo on baseball and volleyball uniforms beginning in 2026-27.
Kansas State University is close to finalizing a stadium sponsorship that will add revenue and a fresh aesthetic, even as the Big 12 conference secures a $20 million Monster Energy deal and explores local jersey patches.
Shaw Sports Turf will headline the 2026 Ohio Valley Conference Football Media Day in Nashville on July 17, a collaboration that highlights the conference’s push to amplify visibility for its member programs.
Kansas Athletics and Ripple have announced a groundbreaking deal that will see the XRP logo emblazoned on all Kansas team uniforms, accompanied by a suite of educational and career initiatives for student‑athletes.
The Big 12 has finalized a multiyear agreement with Monster Energy, designating the beverage giant as the entitlement partner for its football and basketball championships and injecting about $20 million per season into member schools.