Latest Slidescroller coverage mentioning Learfield across Football, Baseball, Basketball.
A new agreement between CommunityAmerica Credit Union and Learfield will rename Razorback Stadium for 14 years, running through June 30, 2040, and is valued at $70 million.
A new naming rights contract between the University of Arkansas and CommunityAmerica Credit Union promises $70 million over 13 years, set to rebrand the stadium and fund athlete name‑image‑likeness initiatives.
A 13‑year naming rights agreement with CommunityAmerica Credit Union will rename Razorback Stadium as CommunityAmerica Razorback Stadium beginning in 2027, rebrand the SEC Club, and allocate funds for athlete NIL opportunities.
The University of Arkansas has partnered with CommunityAmerica Credit Union to rename its flagship football venue and introduce Razorback‑branded financial services, promising long‑term benefits for students, athletes and the state.
Community America Credit Union has secured a 13-year naming rights agreement for the University of Arkansas' Razorback Stadium, renaming it CommunityAmerica Razorback Stadium from the 2027 season onward.
A new naming rights agreement between the University of Arkansas and CommunityAmerica Credit Union will rename Donald W. Reynolds Razorback Stadium to CommunityAmerica Razorback Stadium in 2027, marking the third change in the stadium’s history.
The Arkansas Razorbacks are navigating a transitional year, relying on seasoned transfers, a 5‑star wideout and a leadership‑driven defense while speculation swirls over a lucrative naming rights agreement for Razorback Stadium.
The university is considering new advertising deals that could fund student‑athletes but risk alienating a fan base that treats the stadium as sacred.
An analysis of Playfly's brand rankings and fan metrics reveals how Kentucky outpaces Louisville, influencing discussions about a potential super league and future conference realignment.
The Tigers will face Ole Miss on Tuesday morning, with the game streaming live on the SEC Network and a storied series history on the line.
Mizzou’s baseball team opens the SEC Tournament against Ole Miss, a matchup that pits a rising Missouri roster against a nationally ranked opponent, with key players poised to make an impact.
Allegations of intimidation and threats by Fran and Margaret McCaffrey have raised questions about the culture within college basketball circles.
The new partnership between the University of Montana and Montana Knife Company will see the MKC logo featured on the field, a sustainable surface upgrade, and a refreshed fan experience ahead of the 2026 season.
The Tigers lost the first game of their three‑game series to sixth‑ranked Texas, 6‑3, with Jase Woita’s early homer and a late rally falling short.
The University of Texas leverages name, image and likeness opportunities to attract top transfer talent, retain star players and forge innovative brand collaborations, positioning the Longhorns as a national contender.