Latest Slidescroller coverage mentioning Learfield across Football, Baseball, Basketball.
Northern Arizona University has named James Malamas as its new football and men's basketball play‑by‑play announcer, stepping into the role after three decades of service by Mitch Strohman. Malamas will debut on August 29 against Eastern Washington, bringing years of experience across NAU's sports programs and a background in professional reporting.
Jayson Swain, a former Volunteers captain and longtime media personality, has been named the new football gameday booth analyst for the Vol Network, bringing his deep ties to the university and extensive broadcasting experience to the booth alongside Mike Keith.
Despite a $30 million increase, the University of Georgia’s football program falls to fifth in The Athletic’s latest valuation, reflecting broader financial changes in college sports.
A $2.3 billion valuation places Ohio State’s football program among the most valuable in the sport, trailing only Texas, while new accountability measures and a $17 million jersey patch agreement signal shifting dynamics.
The growing practice of adding corporate logos to team jerseys is no longer an anomaly but a calculated move embraced by major programs, with Texas Tech poised to follow suit.
Ohio State Athletics announces a multi‑year agreement with Chase Bank that will see the bank’s logo appear on every Buckeyes uniform, while also funding new resources for athletes and delivering premium benefits to Chase customers.
Texas Tech University has secured a 15‑year, $75 million naming‑rights agreement with Galaxy, a technology and data‑center provider, to rename its football stadium. The deal includes midfield branding, expanded sponsorship across football and basketball, and new NIL opportunities for student‑athletes, while honoring the legacy of former president Clifford B. Jones.
Texas Tech Athletics has sealed a long‑term partnership with Galaxy, a global data‑center leader, to rebrand its football stadium as Galaxy Stadium beginning with the 2026 season. The deal promises fresh financial streams, enhanced fan experiences and expanded name, image and likeness benefits for student‑athletes.
Tulane Athletics has entered a five-year jersey patch agreement with American Safety, the largest corporate contribution in the university's athletic history, set to feature the sponsor's logo on baseball and volleyball uniforms beginning in 2026-27.
Kansas State University is close to finalizing a stadium sponsorship that will add revenue and a fresh aesthetic, even as the Big 12 conference secures a $20 million Monster Energy deal and explores local jersey patches.
Shaw Sports Turf will headline the 2026 Ohio Valley Conference Football Media Day in Nashville on July 17, a collaboration that highlights the conference’s push to amplify visibility for its member programs.
Kansas Athletics and Ripple have announced a groundbreaking deal that will see the XRP logo emblazoned on all Kansas team uniforms, accompanied by a suite of educational and career initiatives for student‑athletes.
The Big 12 has finalized a multiyear agreement with Monster Energy, designating the beverage giant as the entitlement partner for its football and basketball championships and injecting about $20 million per season into member schools.
A new agreement between CommunityAmerica Credit Union and Learfield will rename Razorback Stadium for 14 years, running through June 30, 2040, and is valued at $70 million.
A new naming rights contract between the University of Arkansas and CommunityAmerica Credit Union promises $70 million over 13 years, set to rebrand the stadium and fund athlete name‑image‑likeness initiatives.
A 13‑year naming rights agreement with CommunityAmerica Credit Union will rename Razorback Stadium as CommunityAmerica Razorback Stadium beginning in 2027, rebrand the SEC Club, and allocate funds for athlete NIL opportunities.
The University of Arkansas has partnered with CommunityAmerica Credit Union to rename its flagship football venue and introduce Razorback‑branded financial services, promising long‑term benefits for students, athletes and the state.
Community America Credit Union has secured a 13-year naming rights agreement for the University of Arkansas' Razorback Stadium, renaming it CommunityAmerica Razorback Stadium from the 2027 season onward.
A new naming rights agreement between the University of Arkansas and CommunityAmerica Credit Union will rename Donald W. Reynolds Razorback Stadium to CommunityAmerica Razorback Stadium in 2027, marking the third change in the stadium’s history.
The Arkansas Razorbacks are navigating a transitional year, relying on seasoned transfers, a 5‑star wideout and a leadership‑driven defense while speculation swirls over a lucrative naming rights agreement for Razorback Stadium.
The university is considering new advertising deals that could fund student‑athletes but risk alienating a fan base that treats the stadium as sacred.
An analysis of Playfly's brand rankings and fan metrics reveals how Kentucky outpaces Louisville, influencing discussions about a potential super league and future conference realignment.
The Tigers will face Ole Miss on Tuesday morning, with the game streaming live on the SEC Network and a storied series history on the line.
Mizzou’s baseball team opens the SEC Tournament against Ole Miss, a matchup that pits a rising Missouri roster against a nationally ranked opponent, with key players poised to make an impact.