Yahoo Sports is rolling out a brand‑new, season‑long fantasy football experience that rewrites the rules for college fans.
A New Playbook for College Fans
The platform brings together talent from the nation’s major conferences and adds a dedicated "Offense" slot, giving participants a fresh way to build their lineups.
Rosters have been expanded to reflect the depth of college talent, allowing enthusiasts to field larger, more diverse teams.
Behind the launch, Publicis Sports is providing creative support, while Coca‑Cola steps in as the first integrated brand partner, signaling a new level of collaboration.
Adding to the excitement, Eric Froton, a three‑time Fantasy Sports Writers Association College Sports Writer of the Year, will contribute expert analysis and insights throughout the season.
Sign‑ups are open now, with drafts scheduled to begin on August 3 and the first scoring periods kicking off on September 3, promising a full‑season of competition.