Latest Slidescroller coverage mentioning Coca-Cola across Soccer, Nascar, Baseball.
While the World Cup brings excitement and unexpected performances, the new hydration breaks have divided players, fans, and officials over their necessity and commercial implications
A recent study of over 10,000 baseball fans identifies the leading brands across food, beverage, retail and finance that have earned the strongest connection with the sport’s massive U.S. audience.
A daily brain‑teaser tied to the 2026 World Cup offers clues and answers for four distinct categories, crafted by senior editor Will Jeanes of The Athletic.
Despite Israel’s absence from the FIFA 2026 World Cup, its citizens are embracing foreign sides, blending family roots, player admiration and geopolitical sentiment into a uniquely Israeli viewing culture.
Actor Cristo Fernández was spotted at the Canada‑South Africa World Cup fixture, took part in the Coca‑Cola coin toss, and announced a move to El Paso Locomotive FC ahead of the August 5 premiere of 'Ted Lasso' season four.
Actor Cristo Fernández attended the Canada vs. South Africa World Cup match at SoFi Stadium, took part in pre‑match festivities, and signed with El Paso Locomotive FC, while the future of his role in the upcoming season of Ted Lasso remains uncertain.
During the World Cup, thousands of overseas spectators have been drawn into the United States’ unique food habits — generous portions, endless refills, and iconic eateries that turn a simple meal into a cultural revelation.
An 18‑year‑old from Allen, Texas, is projected as a first‑round pick in the 2026 NHL Draft, having trained at the Children’s Health StarsCenter since age four and poised to become the first Texan selected in the opening round since Seth Jones.
From a Dallas garage to the WHL and now a commitment to the University of Michigan, J.P. Hurlbert’s journey blends family legacy, elite development, and a championship drive.
Walmart is deepening its partnership with Major League Soccer, rolling out store‑takeover parking‑lot events and a national tour that blend community programming, La Liga collaborations and local culinary tastings, all aimed at attracting a younger, more diverse fan base ahead of the 2026 World Cup co‑hosted by the United States, Mexico and Canada.
From the streets of Buenos Aires to global headlines, the mix of fernet and Coca‑Cola is as much a part of Argentina’s identity as its football glory, a tradition that now crowns Lionel Messi’s latest triumph.
The opening game of the No. 17 Ole Miss vs. No. 5 Georgia baseball series has been moved to a Saturday doubleheader, with ticket and parking details outlined for fans.
The upcoming NASCAR San Diego race weekend will feature a unique culinary program that blends military tradition with local entrepreneurship, showcasing premium hospitality, autonomous delivery, and exclusive menu items while supporting the Navy’s MWR program.
In a rain‑laden weekend at Concord, Ross Chastain captured his maiden NASCAR Cup Series win while honoring the late Kyle Busch with a signature bow, a gesture echoed by several drivers throughout the event.
The Philadelphia Union is investing $200,000 to introduce soccer equipment and resources to seven local school districts, targeting third‑ through fifth‑graders and planning a decade‑long expansion to 64 districts. The program reflects a broader strategy by MLS clubs to grow the sport through school‑based outreach, lower cost barriers, and strategic partnerships with sponsors and media platforms.
Emma Hayes, head coach of the United States women's national soccer team, shares her belief that soccer will become America's top sport, outlining the growth of the game and her coaching philosophy.
The summer tour blends soccer excitement with grocery shopping, featuring interactive zones, product sampling, and digital experiences across 23 ShopRite locations.
With the 2026 FIFA World Cup looming, Adidas and Nike are leveraging sponsorships, retail partnerships and immersive fan experiences to outshine each other, while their recent financial performances reveal starkly different trajectories.
Major League Soccer and the National Women’s Soccer League are leveraging the FIFA World Cup to launch enterprise‑wide campaigns, forge brand partnerships and build a five‑year fan‑engagement roadmap that culminates with the 2031 Women’s World Cup.
ShopRite’s summer “We Kick It Here Tour” transforms store parking lots into soccer fan zones across 23 Northeast locations, featuring activities in Morris County and participation from major brands.
An exploration of how NASCAR’s roots intertwine with the U.S. military, highlighting historic figures, ceremonial flyovers, and contemporary programs that honor service members.
The official New Jersey fan zone for the 2026 FIFA World Cup has launched at Sports Illustrated Stadium, offering free match viewing, sponsor challenges, and a vibrant community space for supporters.
ShopRite is rolling out a new initiative called the We Kick It Here Tour, a series of soccer‑themed events that will pop up in 23 of its stores across the Northeast. The rollout is timed to coincide with a slate of international matches scheduled for East Rutherford and Philadelphia, turning the retailer’s aisles into temporary stadiums. From June 5 through July 19, 2026, the tour will occupy select Thursdays, Fridays, Saturdays and Sundays at each location. Visitors can step into interactive fan zones where they can sample products, grab giveaways, enjoy face‑painting stations and even receive personalized trading cards that celebrate their favorite teams. A host of well‑known consumer brands have signed on as partners, including Unilever, Chobani, Ferrero, General Mills, Kraft Heinz, Procter & Gamble and Coca‑Cola. Their involvement adds a layer of product exposure that reaches shoppers who are already in a celebratory mood. Francisco Alberto, vice president of sales and marketing at Wakefern Food Corp., the cooperative that operates ShopRite, said the tour is a natural extension of the company’s commitment to community engagement and seasonal relevance. “We’re thrilled to bring the energy of the world’s game directly to our neighborhoods,” he remarked. ShopRite, a registered trademark of Wakefern Food Corp., remains the largest supermarket cooperative in the United States, and this tour underscores its role as a cultural hub as much as a grocery destination.
Iranian supporters at SoFi Stadium navigated bans on flags and hydration, turning a soccer match into a stage for dissent.