A New Era for Soccer in America
The United States, together with Mexico and Canada, will host the 2026 FIFA World Cup, marking the first time the tournament returns to North America more than three decades after the 1994 edition. Organizers and analysts alike note that American fans now arrive with a deeper understanding of the game than ever before.
Brendan Hunt, co‑creator and star of the Emmy‑winning comedy "Ted Lasso," has repeatedly emphasized that the notion of soccer’s marginality in the United States is overstated. In recent interviews he pointed out that the sport’s participation rates and viewership have been climbing steadily long before the show debuted.
Jason Sudeikis, who shares the creative helm with Hunt, added a light‑hearted note about the series’ influence, joking that the show has already made soccer more popular within his own household. Their comments underscore a broader perception that pop culture can act as a catalyst for grassroots interest.
The premise of "Ted Lasso" — an American coach who takes charge of a fictional English Premier League club — has resonated with audiences worldwide. The series amassed 13 Emmy Awards, cementing its place as a cultural touchstone that blends humor with heartfelt storytelling.
Fans will soon see the next chapter of the beloved series. Apple TV announced that season four will premiere on August 5, 2025, and will follow Ted returning to Richmond to coach a second‑division women’s team. The upcoming season promises to expand the show’s already diverse portrayal of sport and community.