Latest Slidescroller coverage mentioning Apple TV across Soccer, Baseball, Football.
Mike’s Hot Honey is leveraging a partnership with Chicago Fire FC, a viral video starring Tariq “Black Thought” Trotter and AI‑driven placements to turn its chili‑infused honey into a cultural staple across food, sport and entertainment.
The Mountain West Conference's MW+ platform will stream Bison football games, providing fans worldwide with live coverage, replays and original programming, while generating revenue for NDSU Athletics.
From a modest soccer podcast to a 100‑person media firm, Men in Blazers is using the World Cup’s global attention to secure sponsorships, raise fresh capital and deepen fan engagement across social platforms.
Actor Cristo Fernández was spotted at the Canada‑South Africa World Cup fixture, took part in the Coca‑Cola coin toss, and announced a move to El Paso Locomotive FC ahead of the August 5 premiere of 'Ted Lasso' season four.
Fox’s World Cup contract ends after 2026, sparking a battle among streaming services and traditional broadcasters for the next generation of soccer rights.
Actor Cristo Fernández attended the Canada vs. South Africa World Cup match at SoFi Stadium, took part in pre‑match festivities, and signed with El Paso Locomotive FC, while the future of his role in the upcoming season of Ted Lasso remains uncertain.
The Dodgers, leading the NL West, travel to San Diego to open a weekend series against the Padres, with Walker Buehler starting against Roki Sasaki, streamed live on Apple TV.
Milwaukee’s Jacob Misiorowski, a top‑ranked pitcher, faces the Chicago Cubs on June 26, streamed live on Apple TV’s Friday Night Baseball, with new subscriber perks.
The United States is experiencing a historic rise in soccer popularity, driven by record World Cup viewership, expanding fan bases, and increasing grassroots participation across cities like Birmingham and Auburn.
Dusty May is set to transition from the University of Michigan to the Dallas Mavericks, attracted by the prospect of coaching the highly anticipated Cooper Flagg.
A bipartisan resolution urges Congress to examine Major League Baseball’s antitrust status, citing growing restrictions on broadcast availability and the need to protect young fans
North Dakota State’s football schedule will be available through the new Mountain West streaming service, with ten games slated for national TV and local production plans for key home matchups.
North Dakota State joins the Division I FBS Mountain West Conference, with a new streaming service and potential local broadcast deals set to reshape how fans watch Bison games.
The Philadelphia Union is investing $200,000 to introduce soccer equipment and resources to seven local school districts, targeting third‑ through fifth‑graders and planning a decade‑long expansion to 64 districts. The program reflects a broader strategy by MLS clubs to grow the sport through school‑based outreach, lower cost barriers, and strategic partnerships with sponsors and media platforms.
From a modest startup to a community‑driven project, the revival of East Sheen FC blends historic ambition with modern grassroots football, aiming for league promotion and international representation.
The club announced the waiver of defender Olivier Mbaizo, its first official roster change since firing head coach Bradley Carnell, as the team battles to climb out of the league’s bottom spot.
Historic viewership numbers for the Knicks' NBA Finals and the U.S. men's World Cup match reveal overlapping demographics and a fierce battle for sports broadcasting rights.
The series debuted during a pandemic, sparked record viewership, and has seeped into community fields, influencing coaches, commentators and even high‑school teams across the United States.
Despite a storied history and championship pedigree, the Vancouver Whitecaps confront an unsustainable financial model that jeopardizes their place in Major League Soccer.
The Trojans' most successful season in 25 years showcases Coach Andy Stankiewicz's foundation, a heartbreaking Super Regional loss, and a future built on scholarship investment and player development.
Lionel Messi's move to Inter Miami has transformed the league's global standing, blending sporting excellence with innovative business structures, while raising questions about the future of MLS after his retirement.
Lionel Messi’s arrival in Major League Soccer has sparked a cultural shift, blending his introverted persona with unprecedented global spotlight.
Jason Benetti reflects on his renewed ties to the White Sox, his new role with NBC, and the friendships that shape his coverage of baseball’s biggest stages.
Apple and Major League Baseball have released the July schedule for Friday Night Baseball on Apple TV, confirming that all games will be included with a subscription and offering a one‑month free trial for new U.S. and Canadian subscribers through July 5. The schedule also brings back the popular series Silo and Ted Lasso, while senior vice president Eddy Cue is set to receive the Entertainment Person of the Year award at Cannes Lions. In a first for sports broadcasting, Apple will use the iPhone 17 Pro to capture an entire MLS match.