A new era for women's basketball
A new venture called Project B is assembling a board of accomplished women to challenge traditional economic structures in women's basketball, emphasizing player ownership and compensation while highlighting a broader shift toward inclusive leadership in sports.
The initiative brings together a coalition of women investors and advisors who contribute capital, leadership, and industry expertise, aiming to disrupt the historically male‑dominated ownership models that have persisted in the women's game.
Board diversity and leadership
Central to the board’s composition is a deliberate effort to diversify representation, featuring leaders from varied professional backgrounds who bring distinct perspectives to the table.
Player ownership and the broader shift
Beyond the board, Project B’s investor pool draws on the legacies of Cheryl Miller, Candace Parker, and Lauren Jackson, while also tapping into the networks of athletes‑turned‑entrepreneurs who share a vision of player‑centric governance.
These moves echo a wider trend across sports where those closest to the game are demanding meaningful roles in shaping its future, a shift reflected in rising statistics on women’s representation in executive positions worldwide.