The NASCAR Cup Series is set to make a high‑profile move to Amazon Prime Video for the next five weeks, beginning this Sunday with the iconic Coca‑Cola 600.
A Star‑Studded Commentary Team
The broadcast team assembled for the stint reads like a who’s‑who of modern NASCAR: Adam Alexander will handle play‑by‑play, while Dale Earnhardt Jr. and former crew chief Steve Letarte join him in the booth.
Fans will need to maintain a Prime Video subscription to tune in, a service that costs $8.99 per month when purchased on its own.
The Coca‑Cola 600, billed as the longest race on the NASCAR schedule, will air on Memorial Day weekend, a day traditionally celebrated as ‘The Greatest Day in Motorsports.’ Historically, Formula One has used the same slot for the Monaco Grand Prix, and in 2026 the schedule will shift the Monaco start to 4 p.m. ET.
After the five‑week window, coverage will transition to NBC and TNT for the remainder of the season, marking a rare collaboration between the two networks and Amazon’s streaming platform.
The arrangement underscores a broader trend of major sports properties experimenting with direct‑to‑consumer distribution, testing how subscription models affect viewer habits and advertising revenue.
Whether this experiment will become a permanent fixture remains to be seen, but for now, NASCAR’s move to Prime Video adds a fresh chapter to the series’ evolving media landscape.