A Regional Backlash
Traditionally, fans across Latin America have rallied behind neighboring teams, but the atmosphere surrounding the upcoming World Cup final has shifted dramatically, with many now rooting against Argentina.
Social media is awash with memes that mock the Argentine side, including a widely shared photoshopped image of Spain’s teenage sensation Lamine Yamal wearing a Brazil jersey, as well as a tongue‑in‑cheek advertisement from a fernet brand that plays on the anti‑Argentina sentiment.
Countries such as Mexico, Colombia and Chile have openly expressed support for Spain or other opponents, while the debate also revives memories of Diego Maradona, whose controversial legacy still colors perceptions of Argentine football.
The political dimension adds another layer: Mexican President Claudia Sheinbaum jokingly asked journalists which team they favored, with the tongue‑in‑cheek answer being Spain, underscoring how the match has become entangled with national politics.
Argentina’s president Javier Milei, whose popularity is waning in the region, has become a focal point of criticism, and the team has faced accusations of racism, from past chants mocking French players to incidents that have surfaced during the tournament.
Lionel Messi, aware of the intense emotions, has said the squad simply earns its success on the pitch, while the squad has also found unexpected support at training camps in the United States.
Despite the backlash, a segment of the continent still embraces Argentina, citing lingering regional ties, but the dominant narrative heading into the final is one of opposition driven by memes, perceived favorable refereeing, and political discord.