A Golden Voyage for Football’s Greatest Prize
The World Cup trophy is set to embark on a luxurious journey, encapsulated within a bespoke Louis Vuitton trunk that will travel from Zurich to the New York-New Jersey stadium, the venue of the 2026 final.
Crafted from premium materials, the trunk boasts a gleaming golden V — a nod to both Victory and the brand’s initials — along with the iconic monogram pattern, gold‑plated brass corner protectors, and a beige leather interior lined with a commemorative patch celebrating the Louis Vuitton‑FIFA partnership.
This marks the fifth successive edition in which Louis Vuitton has designed a trophy trunk, underscoring an enduring collaboration that began years ago and reflects the fashion house’s belief in sport’s power to inspire excellence. Pietro Beccari, CEO and Chairman of Louis Vuitton, emphasized the company’s commitment to craftsmanship and its conviction that major sporting events can spark global imagination.
Luxury has long intersected with sport, from Tiffany & Co.’s decades‑long role in forging the Vince Lombardi Trophy for the Super Bowl champion to Formula 1’s 10‑year agreement that sees the brand create bespoke trunks for Grand Prix circuits. These partnerships illustrate how high‑end design enriches the narrative of global competitions.
While the trophy usually resides in the FIFA Museum in Zurich, its upcoming transit to the New York-New Jersey stadium will bring the glittering symbol of football’s pinnacle to the heart of the United States, where fans await the crowning moment of the 2026 World Cup.