Rush Soccer, recognized as the world's largest youth soccer organization, has unveiled a global partnership with Nike, rekindling a relationship that dates back to the organization’s formative years.
The alliance is designed to accelerate player development, expand club growth, enhance coaching education and broaden youth participation across Rush’s extensive network that reaches more than 60,000 athletes in over 40 countries.
Justin Miller, chief executive of Rush Soccer, said the partnership aligns with the organization’s mission to nurture talent and grow the sport at the grassroots level, while Nuno Silva, vice president and general manager of Nike Soccer North America, highlighted Nike’s commitment to supporting the next generation of athletes.
A Shared Legacy
Founded in 1997, Rush Soccer has built a reputation for excellence in youth competition and community engagement. This renewed collaboration leverages Nike’s heritage in sport and its deep roots with Rush, aiming to inspire young players worldwide as soccer’s popularity surges following the upcoming FIFA World Cup 2026.
Both parties emphasized that the initiative will also focus on community outreach and accessibility, ensuring that more children have the opportunity to experience the game.