The French Football Federation (FFF) announced on July 29 that it has rolled out a fresh crest for the French national football teams, marking the first major visual update in decades.
The new emblem replaces the previous stylized rooster with a more assertive silhouette, sharper lines and a streamlined palette that translates better across digital platforms.
Heritage Meets Modernity
The redesign pays homage to a symbol that has represented France since the Middle Ages, a motif that resurfaced during the French Revolution and was first adopted by the FFF in the 1920s.
Two gold stars, denoting the nation's World Cup victories in 1998 and 2018, are integrated into the design, reinforcing the recent sporting achievements.
Alongside the crest, the federation unveiled a coordinated visual identity that includes a revised colour scheme, custom typefaces and a set of graphic assets designed for marketing, merchandise and social media.
While the new crest brings a modern aesthetic, the federation confirmed that its institutional logo will remain unchanged, preserving continuity for official documents and governance.
The rollout is part of a broader strategy to give the French teams a cohesive look that can be easily adapted for merchandise, broadcast graphics and online content, a move that aligns with global trends in sports branding.