A new chapter for NASCAR
Legacy Motor Club, the NBA‑affiliated NASCAR organization, has just announced a new ownership consortium that brings together a surprising mix of athletes, entertainers and business leaders. The group, which includes Philadelphia Phillies alumni Bryce Harper and Chase Utley, surf legend Kelly Slater, and IndyCar veterans Tony Kanaan, Scott Dixon and Dario Franchitti, also welcomes tennis star Andy Roddick, e‑commerce pioneer Jen Rubio, and tech entrepreneur Sam Byrne.
Seven‑time NASCAR Cup Series champion Jimmie Johnson, who will co‑own the team, described the coalition as a gathering of individuals who “understand competition, leadership, innovation and storytelling,” signaling a shift toward a broader cultural narrative within the sport.
According to Johnson, the ownership group shares a common belief that motorsports can serve as a platform for building something fundamentally different, blending the competitive edge of racing with the storytelling power of modern culture.
The consortium’s diverse background — from the baseball diamond to the surf break, from the IndyCar paddock to the tennis court — offers a fresh perspective that could influence everything from fan engagement to branding strategies.
Based in Las Vegas, the team plans to leverage the city’s entertainment ecosystem to create experiences that extend beyond the track, aiming to attract a younger, more varied audience.
While the full roster also features Darius Rucker, the country‑music star, and celebrity chef Guy Fieri, the core message remains focused on harnessing the expertise of champions across disciplines to drive innovation in NASCAR.