
Jimmie Johnson Builds a New NASCAR Franchise with Celebrity Investors
Jimmie Johnson’s transition from driver to team owner brings a diverse investment group and a fresh branding strategy to NASCAR, aiming for long‑term stability and elite status.
Latest Slidescroller coverage mentioning Guy Fieri across Nascar.

Jimmie Johnson’s transition from driver to team owner brings a diverse investment group and a fresh branding strategy to NASCAR, aiming for long‑term stability and elite status.

Jimmie Johnson, now majority owner of Legacy Motor Club, explains how a roster of high‑profile investors — including Darius Rucker, Guy Fieri and Bryce Harper — will help the team grow beyond traditional motorsport boundaries.

Legacy Motor Club, led by Jimmie Johnson, revealed a high‑profile ownership consortium that blends championship athletes, entrepreneurs and entertainers. The group plans to grow the organization to three full‑time Cup Series entries by 2027, with Johnson set to run his final Daytona 500.

Legacy Motor Club has added nine new investors, including Scott Dixon, Tony Kanaan and Dario Franchitti, while Jimmie Johnson announces his final Cup Series start at the 2027 Daytona 500, driving the historic No. 48 fielded by Hendrick Motorsports.

A consortium led by Jimmie Johnson and Darius Rucker, featuring athletes and entertainers from racing, baseball, tennis and surfing, announces a transformative ownership structure for Legacy Motor Club.

An eclectic mix of champions from motorsport, music, sports and business has joined Johnson’s team, bringing championship pedigree and cultural influence to the track.

A new ownership group led by Jimmie Johnson, Darius Rucker and Guy Fieri promises to reshape the team’s future, adding championship pedigree and cross‑industry investment as it eyes three full‑time Cup Series entries by 2027.
Legacy Motor Club, rebranded from Petty GMS Motorsports, has welcomed high‑profile investors including Bryce Harper and Andy Roddick, while Jimmie Johnson prepares for his final Daytona 500 run

Seven‑time NASCAR champion Jimmie Johnson is enlarging the ownership of his Legacy Motor Club by bringing in a roster of high‑profile athletes, musicians and business leaders.

Seven‑time champion Jimmie Johnson has brought together a roster of investors that spans sports, music and business, signaling a bold new direction for Legacy Motor Club.

Seven‑time champion Jimmie Johnson has assembled a diverse ownership consortium for Legacy Motor Club, blending sporting legends and cultural icons to drive a modern, fan‑focused vision.

Legacy Motor Club's new ownership consortium blends athletes, entertainers and business leaders to create a fresh narrative for NASCAR, anchored by seven‑time champion Jimmie Johnson.

Seven‑time NASCAR champion Jimmie Johnson has added a diverse set of high‑profile investors to his Legacy Motor Club, signaling an ambitious push to compete at the highest level and broaden the team's cultural footprint.

Seven‑time NASCAR champion Jimmie Johnson has revealed a new, culturally diverse ownership consortium for his Legacy Motor Club, signaling a strategic shift toward a broader, media‑savvy presence in motorsports.

The team, co‑owned by Jimmie Johnson, announced a new wave of investors that includes IndyCar icons, professional athletes and cultural figures, signaling an ambitious three‑entry lineup by 2027.

Seven‑time champion Jimmie Johnson has added a roster of high‑profile investors to his Legacy Motor Club, blending sports champions, Grammy winners and business leaders under a shared mission to modernize the organization.

Legacy Motor Club, co‑owned by Jimmie Johnson, has announced a wave of celebrity investment that aims to reshape the intersection of sports, culture and competition.
Celebrity chef Guy Fieri is set to reshape Legacy Motor Club's brand by integrating food‑centric content, merchandise and lifestyle initiatives with NASCAR Nation, under a leadership group that includes Jimmie Johnson, Richard Petty and others.

Celebrity chef Guy Fieri becomes a strategic owner of Legacy Motor Club, partnering with Jimmie Johnson, Richard Petty and Darius Rucker to blend racing, food and lifestyle into a new brand identity.

Erik Jones reflects on a season defined by clean performances, the impact of high‑profile investors, and upcoming races at Sonoma and Chicagoland, while his foundation partners with Dollar Tree to promote skin‑cancer awareness.

Guy Fieri, known for his Food Network shows, has become a strategic owner of the Legacy Motor Club NASCAR team, partnering with Jimmie Johnson, Richard Petty and Darius Rucker to merge racing with food and lifestyle culture.

Celebrity chef Guy Fieri has been named a strategic owner of NASCAR’s Legacy Motor Club, a move that blends his well‑known enthusiasm for food, entertainment and American culture with the high‑octane world of stock car racing.

Celebrity chef Guy Fieri is set to reshape Legacy Motor Club’s identity through collaborative content, fan experiences and merchandise that blend motorsports with culinary culture.

Celebrity chef Guy Fieri is now a strategic owner of Legacy Motor Club, a NASCAR team that will blend racing, food and lifestyle culture through new content, fan engagement and merchandise, with seven‑time champions Jimmie Johnson and Richard Petty also part of the ownership group.