Seven‑time NASCAR champion Jimmie Johnson has announced a new ownership consortium for his Legacy Motor Club, bringing together a roster of championship athletes, Grammy‑winning musicians and serial entrepreneurs under a single banner.
Investors From Across the Sporting Landscape
The consortium features names such as Scott Dixon, Dario Franchitti, Bryce Harper, Tony Kanaan, Andy Roddick, Kelly Slater, Chase Utley, Darius Rucker, Guy Fieri, Jen Rubio, Sam Byrne, as well as the drivers Erik Jones and John Hunter Nemechek who continue to race for the team.
Johnson, who remains the majority stakeholder, described the group as individuals who “understand competition, leadership and innovation,” emphasizing that their combined expertise will drive the organization toward a more modern, media‑savvy and fan‑centric model.
Strategic Vision and Market Expansion
The partnership also includes Knighthead Capital Management, which will provide strategic investment and operational support, while Legacy Motor Club will continue to compete in the NASCAR Cup Series.
With a roster that spans IndyCar, tennis, baseball, surfing and culinary media, the ownership group hopes to expand the team’s reach beyond the track, leveraging digital platforms and experiential events to deepen engagement with a new generation of fans.