NASCAR announced today a multi-year agreement that designates Wheatley American Vodka as the Official Vodka of NASCAR® and as the entitlement partner for The Wheatley Vodka Clash, the high-profile event that will return to Daytona International Speedway on February 13, 2027.
The partnership spans the entire calendar year, delivering year-round marketing across NASCAR’s broadcast and digital platforms, including a custom 30-second promotional spot and on-site activations at the Daytona race weekend.
Craftsmanship Meets Speed
Wheatley American Vodka, distilled at the historic Buffalo Trace Distillery in Frankfort, Kentucky, brings a legacy of American craftsmanship to the sport, aligning with NASCAR’s celebration of tradition and fan-centric experiences.
Jake Krantz, NASCAR’s Senior Director of National Sales, said the collaboration reflects a shared commitment to authenticity, quality and the kind of community-focused storytelling that resonates with racing enthusiasts.
David Binder, Senior Brand Director of Wheatley American Vodka, added that the brand’s focus on premium quality and its dedication to giving back made the partnership a natural fit for NASCAR’s passionate fan base.
As part of the deal, a charitable program will be launched to support active-duty service members and military veterans, with further details to be announced in the coming months.
The arrangement also grants Wheatley exclusive rights to the vodka category in NASCAR marketing, ensuring that the brand’s presence will be felt at every turn, from race-day hospitality to digital content.