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NASCAR and Wheatley American Vodka announce a wide‑ranging partnership that makes the Kentucky‑distilled spirit the official vodka of the series, sponsors a new exhibition race at Daytona in 2027, and includes a support program for service members.
Wheatley American Vodka has been named the official vodka partner of NASCAR, earning title sponsorship of the 2027 Wheatley Vodka Clash at Daytona International Speedway and launching a suite of fan‑focused activations.
NASCAR and Wheatley American Vodka announced a wide-ranging partnership that makes the brand the Official Vodka of the sport and the title sponsor of The Wheatley Vodka Clash, set to return to Daytona International Speedway in February 2027.
NASCAR and Wheatley American Vodka have entered a multi-year deal that makes the vodka the Official Vodka of NASCAR and the entitlement partner of The Wheatley Vodka Clash, returning to Daytona International Speedway on February 13, 2027. The collaboration highlights shared values of craftsmanship, American tradition and fan engagement, while also launching community initiatives for veterans.
NASCAR and Wheatley American Vodka have announced a wide‑ranging partnership that designates Wheatley as the Official Vodka of NASCAR and the entitlement partner of the annual Wheatley Vodka Clash, set to return to Daytona International Speedway in February 2027.
NASCAR is reshaping its image and sales approach, adding new sponsors, expanding its commercial staff and launching a multimedia campaign that references rivals like Formula 1, aiming to win back fans and attract brands such as O’Reilly Auto Parts, Airbnb and Anduril.