Taylor Lewan and Will Compton, former Tennessee Titans offensive linemen turned media personalities, are set to debut a new weekly series called Racin’ With The Boys on YouTube.
The show is being produced by Omaha Productions, the studio founded by football legend Peyton Manning, and will premiere on May 28, releasing a new episode each week for a total of 14 episodes.
A Creator‑Driven Approach to NASCAR Coverage
Racin’ With The Boys marks the latest effort by NASCAR to tap into the creator economy, following the mixed results of its Full Speed docuseries, which initially drew 3.4 million views on Netflix before moving to Prime Video for its second season.
The series will feature a rotating lineup of NASCAR drivers and personalities, including Ryan Blaney and Bubba Wallace, who will appear alongside Lewan and Compton in episodes that blend interview, behind‑the‑scenes access and race‑week previews.
The hosts will also be present at the upcoming Cracker Barrel 400 at Nashville Superspeedway on May 31, using the event as a launch point for the show’s first few episodes.
Lewan has said the project is part of a broader exploration of sports content during the NFL off‑season, while also expanding his media portfolio after the success of Bussin’ With The Boys, which recently secured a $30 million partnership with FanDuel after leaving Barstool Sports.
Since going independent, the duo has added analyst Josh Pate to their lineup and forged a partnership with ESPN, further cementing their presence in the sports media landscape.
NASCAR’s Strategic Push
Tim Clark, NASCAR’s executive vice president and chief brand officer, emphasized that the series gives the sport a weekly presence on a platform that resonates with younger audiences, allowing creators to explore NASCAR in their own style.
By partnering with Omaha Productions and leveraging the reach of YouTube, NASCAR hopes to grow its fan base beyond traditional broadcast viewers and to showcase the personalities that drive the sport’s culture.
The move reflects a broader trend of sports leagues embracing streaming and creator‑led content as a means of staying relevant in an increasingly digital media environment.
Racin’ With The Boys thus represents both a new chapter for Lewan and Compton and a strategic experiment for NASCAR as it seeks to diversify its content distribution and audience engagement.