
NASCAR Accelerates Digital Growth to Win Younger Fans
NASCAR is leveraging digital platforms, gaming and original content to boost viewership among younger demographics, secure lucrative TV deals and expand its brand presence worldwide.
Latest Slidescroller coverage mentioning Tim Clark across Nascar, Baseball.

NASCAR is leveraging digital platforms, gaming and original content to boost viewership among younger demographics, secure lucrative TV deals and expand its brand presence worldwide.

P95 Academy, a new high‑performance training center in Richmond, Texas, leverages advanced analytics and individualized programs to develop baseball, softball and multi‑sport athletes, serving the local communities of Richmond, Katy and Fulshear.

AMC's highly anticipated drama 'Thunder Road' will debut in 2027, weaving together racing heritage and family drama with a star‑studded cast that includes Shane McRae, Dennis Quaid and Michael Rooker.

Maggie Grace is set to portray Laney Whitlock, the CEO of Whitlock Racing, in AMC’s upcoming series ‘Thunder Road’, a drama that explores the legacy and rivalry of a racing dynasty.

Maggie Grace is set to portray Laney Whitlock, the chief executive of Whitlock Racing, in AMC's upcoming multi‑generational racing drama.

West Duchovny stars as Cassie Whitlock in AMC's Thunder Road, a multi‑generational NASCAR drama that blends family legacy with high‑speed action.

West Duchovny brings Cassie Whitlock to life in AMC’s Thunder Road, a series that fuses Southern racing heritage with fresh talent.

Devon Allman will portray Jimmy Fuchs, a Southern operator with a dangerous edge, in AMC’s Thunder Road, a drama set to debut in 2027 that follows the Whitlock family’s quest to preserve its racing legacy.

AMC announces a new multi‑generational NASCAR drama featuring Matt Barr as Calvin Whitlock, son of Dennis Quaid's Duane Whitlock, with production slated for summer 2026 and a 2027 launch on AMC and AMC+.

AMC has announced that Matt Barr will play Calvin Whitlock, the debt‑ridden eldest son of Dennis Quaid's Duane Whitlock, in the upcoming NASCAR‑themed drama series Thunder Road.
A look at how the new alliance between Motorsport Network and NASCAR will distribute original programming, extend radio coverage, and shape the 2026 season narrative.

The second season of the NASCAR Studios and Words + Pictures docuseries RISING will stream exclusively on Xumo Play, showcasing the journeys of emerging talents as they chase success in stock car racing.

The second season of NASCAR's 'Rising' will premiere on Xumo Play in August, showcasing emerging drivers and building on the series' strong debut viewership.

The second season of NASCAR's 'Rising' docuseries premieres exclusively on Xumo Play, featuring a lineup of emerging stock‑car talent and a monthly release schedule that builds on the series' strong debut.

Actor Chase Stokes, known for his lead role in Netflix's 'Outer Banks', is set to star alongside veteran actor Dennis Quaid in AMC's new drama 'Thunder Road', a multi‑generational NASCAR saga.

Chase Stokes is set to appear alongside Dennis Quaid in AMC's new NASCAR drama 'Thunder Road', a multi‑generational story about the Whitlock family's legacy in stock car racing. The series arrives as the final season of 'Outer Banks' approaches.

NASCAR Studios teams with Words + Pictures to launch Season 2 of RISING, a documentary series spotlighting emerging drivers, exclusively on Xumo Play for six months.
With seven Cup Series road‑course wins, a debut victory at Chicago and a field that includes Tyler Reddick, Denny Hamlin and a returning Jimmie Johnson, Shane van Gisbergen is the clear favorite for the inaugural Anduril 250 at Naval Base Coronado.

On Veterans Day 2026, Ford and NASCAR will join forces on the USS Midway in San Diego for a race, concert and fundraiser that aims to become a lasting tribute to service members and their families

NASCAR and Ford team up for a November 11 Veterans Day race honoring all six military branches, featuring a track‑only Mustang Dark Horse R and charitable initiatives supporting Blue Star Families.

Ford Motor Company and NASCAR announced a joint initiative to honor the military during America’s 250th anniversary, featuring a November 2026 race, a special Super Duty package, and proceeds that will support Blue Star Families.

A new partnership between Ford and NASCAR will bring the sport’s premier series to San Diego’s Naval Base Coronado in 2026, honoring the armed forces and raising funds for Blue Star Families.
NASCAR will hold its first race on an active U.S. military base at Naval Base Coronado, featuring a Ford‑sponsored event on Veterans Day 2026, a limited‑edition Super Duty package, and a concert by the Zac Brown Band.

Later this year the series titled Thunder Road will begin shooting in the Atlanta metropolitan area, starring Dennis Quaid as Duane Whitlock, a racing legend at the center of a family dynasty.