A New Chapter for NASCAR
NASCAR has been reshaping its relationship with digital audiences, leveraging hit docuseries and streaming platforms to broaden its fan base. The success of the Full Speed series on Netflix and the subsequent move to Prime Video demonstrated the appetite for behind‑the‑scenes storytelling, prompting the sport to explore new ways to stay relevant in a crowded entertainment landscape.
The newest venture, titled Racin’ With The Boys, is a 14‑episode weekly series that will debut on Thursdays beginning May 28. Produced by Peyton Manning’s Omaha Productions, the show pairs former NFL offensive linemen Taylor Lewan and Will Compton with the fast‑moving world of stock‑car racing, giving viewers an inside look at the sport’s culture and personalities.
The inaugural episode features drivers Ryan Blaney and Bubba Wallace and takes Lewan and Compton to the Cracker Barrel 400 at Nashville Superspeedway on May 31, where they will experience the sights, sounds and traditions that define a NASCAR race weekend.
Lewan and Compton are no strangers to cross‑platform storytelling. Their podcast Bussin’ With The Boys, which left Barstool Sports after a reported $30 million FanDuel sponsorship deal in early 2025, has already expanded into a college‑football show with ESPN and a partnership with analyst Josh Pate, further cementing their presence in the sports media ecosystem.
Tim Clark, NASCAR’s executive vice president and chief brand officer, said the series gives Taylor and Will the freedom to explore the sport on their own terms, underscoring a broader strategy that embraces creator‑driven content and seeks to connect with fans through diverse voices.
The move fits into a larger media rights agreement that sees five Cup Series races aired on Prime Video each season as part of a seven‑year, $7.7 billion deal, while the series also aims to maintain a weekly presence on popular sports YouTube channels, reinforcing NASCAR’s commitment to staying at the forefront of digital distribution.