A New Chapter for Changan on the Global Stage
At a ceremony held at Cidade do Futebol, Changan Automobile unveiled its official partnership with the Portuguese Football Federation (FPF), designating the brand as the Global Partner of Portugal’s national team. The event was attended by Changan executives, including Mi Mengdong and Xiao Feng, who joined legendary Portuguese players for a symbolic kick‑off.
The ceremony featured a short collaboration film and the handover of a DEEPAL S05 plug‑in hybrid vehicle, underscoring Changan’s focus on sustainable mobility and its alignment with the FPF’s values of resilience, excellence and long‑term ambition.
Both organisations highlighted their shared philosophy, coining the mantra “Stay In The Game” to convey a mutual commitment to enduring success and innovation.
The alliance is intended to strengthen Changan’s connection with football audiences across the Middle East, Africa and Europe, regions that collectively represent a fanbase of more than 500 million supporters.
To demonstrate the capabilities of its hybrid technology, Changan launched a 1,000 km European test‑drive initiative, allowing participants to experience the DEEPAL S05’s performance firsthand.