Gersh, the storied talent agency founded in 1949, is turning its gaze toward the world’s most popular sport. In a move timed for the upcoming 2026 FIFA World Cup, the company announced the acquisition of U.K.-based PLG, a boutique agency that has represented Premier League stand‑outs such as Trent Alexander‑Arnold, Jarrod Bowen and Andrew 'Andy' Robertson. The merger will operate under the new banner Gersh Football, a global representation platform that will service the big five European leagues.
Connecting Teams, Amplifying Potential
You First, the football division that Gersh folded into the new entity, brings a roster that includes Spain’s midfield star Fabián Ruiz, Barcelona’s women’s champion Alexia Putellas, and rising talents like Christoph Baumgartner, Mikel Jauregizar and Luis de la Fuente. Together, the combined roster spans the English Premier League, Italy’s Serie A, Spain’s LaLiga, Germany’s Bundesliga and France’s Ligue 1, giving the agency a foothold in every major competition.
Headquartered in Spain and set to open a fresh office in the United Kingdom, Gersh Football will also draw on existing locations in Italy, France, Austria, Germany, Portugal, Brazil, Belgium, and Senegal. This distributed network is designed to provide athletes with coordinated brand‑partnering, endorsement and commercial opportunities across continents.
The expansion comes as Gersh’s entertainment division already boasts high‑profile clients such as Jacob Elordi, Spike Lee, Harris Dickinson, Chase Infiniti and Angela Bassett. By consolidating its sports and entertainment arms, the agency hopes to offer cross‑platform support that leverages its broader celebrity network.
The FIFA World Cup itself will be staged across the United States, Canada and Mexico from June 11 to July 19, providing a global stage for the newly formed Gersh Football to showcase its growing influence.