Outlaw Light Beer Joins Forces with 23XI Racing for Nashville Showdown
Outlaw Light Beer, the fastest‑growing domestic light lager in the United States, announced a multi‑year partnership with 23XI Racing that will anchor the brand at the 2026 NASCAR Cup Series race in Nashville. The collaboration is designed to fuse the brand’s rapid expansion with the high‑octane energy of America’s most popular stock car series.
Under the agreement, Outlaw Light will appear on the No. 45 Toyota Camry XSE driven by Tyler Reddick, who has opened the 2026 season with three straight victories, including a dramatic win at the Daytona 500. Reddick’s early dominance has amplified the visibility of the partnership, positioning the beer in front of a national audience eager for the next chapter of his career.
The partnership extends beyond the track, featuring a suite of fan‑focused activations during the Nashville weekend of May 29‑31. Activities include a meet‑and‑greet with Reddick at Frugal MacDoogal, an official Outlaw x 23XI watch party at Chief’s on Broadway, and a series of retail displays and promotional experiences that invite supporters to engage directly with the brand.
23XI Racing, co‑founded by NBA legend Michael Jordan and three‑time Daytona 500 winner Denny Hamlin in 2020, has quickly become a cultural bridge between sports and entertainment. The team’s lineup also includes Bubba Wallace, who made history as the second African American driver to score a Cup Series win, as well as rising talents such as Riley Herbst and Corey Heim, all operating from the team’s state‑of‑the‑art facility in Huntersville, North Carolina.
The deal also highlights the reach of Tivoli Brewing Company, the historic brewer behind Outlaw Light, a company whose roots trace back to 1859. By aligning with a property that spans the country — from Daytona’s storied ovals to Kansas’ emerging racing venues — Outlaw Light is cementing its status as a truly national beer brand.
With distribution now available in all 50 states, the partnership signals a continued push into culturally resonant moments that resonate with everyday fans. As the 2026 season unfolds, the collaboration between Outlaw Light and 23XI Racing is poised to reshape how beverage brands connect with the excitement of modern American sports.