Latest Slidescroller coverage mentioning Steve Lauletta across Nascar.
After securing his second Cup Series win at Indianapolis, Corey Heim is set to become a full‑time driver for 23XI Racing in 2027, with a schedule that includes Daytona, Darlington, Charlotte and Homestead.
Corey Heim's two Cup victories, part‑time schedule and upcoming full‑time debut illustrate a calculated rise backed by 23XI Racing's leadership.
Corey Heim led 58 laps and seized the lead on a crucial restart to win the Brickyard 400, marking a historic milestone for him and 23XI Racing.
Corey Heim's early NASCAR successes, strategic victory at Indianapolis, and the team's confidence in his championship potential.
Shield AI and 23XI Racing announce a partnership that integrates AI-driven performance analysis into NASCAR racing, debuting at Chicagoland Speedway on July 5.
The collaboration blends the iconic cartoon aesthetic with NASCAR's newest street-circuit event, offering fans exclusive merchandise and a celebration at Navy Pier.
The Chicago‑based NASCAR event will showcase a Bugs Bunny‑themed car driven by Bubba Wallace, sponsored by Upper Deck and linked to Michael Jordan’s 23XI Racing, blending pop‑culture nostalgia with competitive motorsport.
23XI Racing will unveil a Space Jam‑themed Cup Series car at Chicagoland Speedway on July 5, celebrating the film’s cultural legacy and featuring a limited‑edition diecast from Lionel.
NASCAR driver Bubba Wallace will race a Space Jam‑inspired Chevrolet at Chicagoland Speedway on July 5, sponsored by Upper Deck, while wearing a themed helmet and firesuit. The partnership celebrates the film’s legacy and aims to boost Wallace’s push for his first victory since the Brickyard 400.
Upper Deck is celebrating the 30th anniversary of the 1996 film Space Jam through a collaboration that includes a special NASCAR paint scheme for Bubba Wallace, limited‑edition trading cards, a die‑cast model, and a public event at Chicago’s Navy Pier.
Corey Heim will contest the NASCAR Cup Series full‑time in 2027, piloting the No. 35 Toyota for 23XI Racing after winning the 2025 Truck championship.
Outlaw Light Beer, the fastest‑growing domestic light lager in the United States, announced a multi‑year partnership with 23XI Racing that will anchor the brand at the 2026 NASCAR Cup Series race in Nashville. The collaboration is designed to fuse the brand’s rapid expansion with the high‑octane energy of America’s most popular stock car series.
Outlaw Light Beer, the fastest‑growing independent light beer in the U.S., will showcase its brand on the No. 45 Toyota Camry XSE driven by Tyler Reddick as part of a multi‑year deal with 23XI Racing. The partnership includes a Nashville weekend of fan events, meet‑and‑greets and retail activations, marking a strategic push into sports and entertainment.