Prime Video announced that its coverage of the Coca‑Cola 600 at Charlotte Motor Speedway delivered the highest audience ever recorded for a NASCAR Cup Series event on the streaming platform. The race pulled in an average of 3.06 million viewers, a 12 percent increase over the previous year, and spiked to 3.37 million during the 9:15‑to‑9:30 quarter hour.
Record‑breaking audience
The momentum extended to the ancillary programming, with NASCAR Live’s pre‑race and post‑race segments posting all‑time highs of 1.41 million and 1.12 million viewers respectively, underscoring the appetite for behind‑the‑scenes content.
Demographic breakthrough
The audience composition revealed notable demographic shifts, with the 18‑to‑34 age bracket rising 14 percent year‑over‑year, while the 18‑to‑49 and 25‑to‑54 cohorts grew 26 percent and 25 percent respectively. The median age of the viewership settled at 57.2, indicating a relatively youthful shift for a traditionally older sport.
Supporting series performance
Even the O’Reilly Auto Parts Series, delayed by rain, attracted an average of 945,000 viewers, with the race’s opening stretch drawing 1.4 million and the final segment averaging 752,000. Meanwhile, the Truck Series on FS1 continued to hold a niche but steady audience of 86,000 viewers.