Roku has announced a strategic partnership with Fox One to create a dedicated soccer platform ahead of the 2026 FIFA World Cup, branding it as the Roku Soccer Zone.
The service will roll out in the United States, Canada, Mexico, Brazil, Colombia, Argentina and the United Kingdom, giving fans in those markets a single destination for live scores, real‑time statistics and match updates.
Features and Access
Beyond scores, the Soccer Zone integrates a stats tracker, live commentary and direct links to FAST channels such as Fox Sports and FIFA+, ensuring viewers can switch seamlessly between commentary and live action.
In the United States, English‑language coverage will be exclusive to Fox One, making the platform the primary gateway for U.S. audiences to follow the tournament.
To accelerate adoption, Roku is offering its Streaming Stick Plus at a promotional price of $24.99, bundled with a free 30‑day streaming access pass available only through Roku.com.
The move underscores Roku’s ambition to become a one‑stop hub for sports content, competing with traditional broadcasters and other streaming services that are also vying for World Cup viewership.
Analysts note that the partnership leverages Fox One’s extensive sports rights while giving Roku a curated library of live soccer content, a strategy that could boost hardware sales and deepen user engagement across its ecosystem.