Reviving the Dream Team Spirit
McDonald’s has unveiled a World Cup campaign that places soccer legends Thierry Henry, Ronaldinho and David Beckham at the center of a playful promotion for collectible cups.
Instead of traditional game footage, the cups feature comic‑style vignettes that capture the excitement of the tournament, a design crafted by the Belgian art collective iLovedust that harks back to the brand’s 1990s Dream Team line.
Morgan Flatley, McDonald’s global chief marketing officer, explained that the initiative is about “bringing shared joy through food and fan experiences,” positioning the cups as a bridge between the sport’s fervor and everyday moments.
The rollout will span television, social media, streaming platforms and on‑site activations beginning this week, reaching audiences in the United States and beyond.
In partnership with FIFA, the effort underscores the tournament’s cultural reach, while advertising agency Wieden+Kennedy provides creative oversight, ensuring the messaging resonates with both long‑time fans and a new generation.