Prime Video’s NASCAR Coverage Draws Record Audiences
Denny Hamlin claimed his 63rd victory in the Cup Series at Michigan International Speedway, a milestone that underscored his enduring competitiveness.
The broadcast attracted an average audience of 2.07 million viewers, marking a 17% rise from the previous year and the biggest year‑over‑year jump of the 2026 season.
Overall, Prime Video’s NASCAR coverage is holding steady with an average of 2.45 million viewers across the first three races, an 8% increase over the prior period.
The pre‑race program “NASCAR Live From” drew 963,000 viewers, while the post‑race show “NASCAR Live From Victory Lane” pulled 1.01 million, both showing double‑digit growth.
Peak viewership reached 2.60 million during the 6:30‑6:44 PM ET window, up 24% from last year, and the coverage resonated strongly with younger demographics, with a median age of 57.3, nearly six years younger than traditional linear audiences.
Across key age groups under 55, the broadcast posted double‑digit gains, reinforcing Prime Video’s ability to engage a broader, younger fan base.