Latest Slidescroller coverage mentioning Nielsen across Soccer, Nascar, Baseball.
Former Maryland coach Mark Turgeon's recent comments about the program's limited appeal have sparked a broader conversation about the Terrapins' place in modern college basketball.
NBC's average of 2.25 million viewers per game, bolstered by Peacock streaming, has surged 51 percent year‑over‑year, while Fox and TBS also report strong numbers amid a competitive sports calendar.
The 2026 World Cup final between Spain and Argentina attracted unprecedented U.S. viewership, driven by star power, convenient timing and expanded measurement of out‑of‑home viewing.
Spain defeated Argentina 1-0 in extra time, drawing a combined 62.8 million U.S. viewers and sparking demand for future World Cup rights.
A look at how NBC's Sunday Night Baseball captured its highest viewership since 2011, even as weather forced game postponements and network swaps.
NASCAR is reshaping its image and sales approach, adding new sponsors, expanding its commercial staff and launching a multimedia campaign that references rivals like Formula 1, aiming to win back fans and attract brands such as O’Reilly Auto Parts, Airbnb and Anduril.
NASCAR's latest rating releases reveal a stark divergence between new 'Big Data + Panel' and traditional panel-only measurements, prompting questions about future transparency.
A growing segment of English‑speaking soccer fans in the United States is turning to Spanish‑language broadcasts on Telemundo for World Cup coverage, a shift that has reshaped viewing habits and surprised traditional English‑language networks.
The recent World Cup showdown between the United States and Belgium attracted a staggering audience on Fox, with the broadcast averaging 33 million viewers and a peak of more than 41 million during the second half.
A historic broadcast attracted over 44 million U.S. viewers, highlighting the growing appetite for international soccer and setting the stage for future high‑stakes matches.
Arkansas will meet Michigan State on Thanksgiving Day 2026 at Little Caesars Arena, continuing a holiday tradition that drew over 6.8 million viewers last year.
Nielsen is preparing a co-viewing initiative that will measure how many viewers watch a telecast together, building on recent methodological changes that have already boosted viewership counts and sparked NFL complaints.
NASCAR’s latest audience estimates have been revised downward after Nielsen introduced a hybrid Big Data + Panel methodology, prompting the sport to rethink how it reports viewership in a fragmented media landscape.
NASCAR faces lower audience estimates under Nielsen’s new measurement approach, sparking criticism, demographic challenges, and calls for methodological reform.
NASCAR's shift to a combined 'Big Data + Panel' audience metric has failed to deliver the expected viewership boost, even as other sports see gains.
The U.S. Men’s National Team’s victory over Bosnia and Herzegovina drew a record 33.5 million viewers, highlighting the growing appetite for soccer in the United States.
The U.S. men's victory over Bosnia and Herzegovina drew over 24 million viewers, setting a new domestic record and boosting Fox Sports and Telemundo/Peacock ratings ahead of the round of 16 clash with Belgium.
As the FIFA World Cup reaches its halfway mark, the United States is witnessing unprecedented engagement, with record viewership, sold‑out matches and a new generation of fans rallying behind the USMNT.
The first New York Yankees-Boston Red Sox game of the season attracted 4.0 million viewers across NBC and Peacock, marking a 15-year high for the series and highlighting the growing synergy between broadcast and streaming platforms.
The season‑opening Yankees‑Red Sox game became the most‑watched regular‑season MLB contest since 2021, drawing 4 million viewers across NBC and Peacock.
Caitlin Clark’s meteoric ascent has turned every game into a national event, but a recent clash with Alyssa Thomas and ensuing commentary have ignited a broader conversation about race, visibility and the commercialization of women’s sports.
As the World Cup captures global attention, Utah’s Latino neighborhoods are weaving the sport into a tapestry of identity, community and shared memory.
Prime Video's second season of NASCAR delivered a 6% viewership increase, with the finale in San Diego attracting 2.28 million viewers and a demographic shift toward adults 55 and older.
Amazon Prime Video’s Nascar coverage surged in the latest season, driven by strong numbers for the Coca‑Cola 600 and regional gains in key markets.