Latest Slidescroller coverage mentioning Nielsen across Soccer, Nascar, Baseball.
The U.S. men's victory over Bosnia and Herzegovina drew over 24 million viewers, setting a new domestic record and boosting Fox Sports and Telemundo/Peacock ratings ahead of the round of 16 clash with Belgium.
As the FIFA World Cup reaches its halfway mark, the United States is witnessing unprecedented engagement, with record viewership, sold‑out matches and a new generation of fans rallying behind the USMNT.
The first New York Yankees-Boston Red Sox game of the season attracted 4.0 million viewers across NBC and Peacock, marking a 15-year high for the series and highlighting the growing synergy between broadcast and streaming platforms.
The season‑opening Yankees‑Red Sox game became the most‑watched regular‑season MLB contest since 2021, drawing 4 million viewers across NBC and Peacock.
Caitlin Clark’s meteoric ascent has turned every game into a national event, but a recent clash with Alyssa Thomas and ensuing commentary have ignited a broader conversation about race, visibility and the commercialization of women’s sports.
As the World Cup captures global attention, Utah’s Latino neighborhoods are weaving the sport into a tapestry of identity, community and shared memory.
Prime Video's second season of NASCAR delivered a 6% viewership increase, with the finale in San Diego attracting 2.28 million viewers and a demographic shift toward adults 55 and older.
Amazon Prime Video’s Nascar coverage surged in the latest season, driven by strong numbers for the Coca‑Cola 600 and regional gains in key markets.
The United States is experiencing a historic rise in soccer popularity, driven by record World Cup viewership, expanding fan bases, and increasing grassroots participation across cities like Birmingham and Auburn.
Prime Video reported a 6% rise in average viewership for its NASCAR Cup Series coverage, with key races drawing over 2.2 million viewers and peak numbers surpassing 2.6 million.
Fans will no longer endure full‑screen ads during green‑flag laps, and HBO Max will offer in‑car camera feeds and race alerts to keep viewers glued to the action.
TNT Sports announces it will drop full‑screen green‑flag commercials for its 2026 NASCAR schedule, offering new viewing tools and a limited race slate in a bid to boost audience numbers.
A journalist recounts discovering soccer through family stories, global icons, and the sport's growing footprint in the United States.
Major League Soccer and the National Women’s Soccer League are leveraging the FIFA World Cup to launch enterprise‑wide campaigns, forge brand partnerships and build a five‑year fan‑engagement roadmap that culminates with the 2031 Women’s World Cup.
Home Depot becomes the first home improvement brand to sponsor the FIFA World Cup, launching fan‑focused activations and leveraging the reach of soccer’s biggest tournament.
Amazon Prime’s coverage of the Michigan NASCAR Cup Series race delivered a 17% increase in viewership compared to last year, reaching 2.07 million viewers. The growth coincides with a shift in measurement methodology and notable gains at other tracks.
Denny Hamlin’s 63rd Cup win and double‑digit audience gains signal a revitalized NASCAR broadcast on Prime Video.
North America’s soccer fan base has grown 10.9% to over 136 million people in five years, with Lionel Messi’s Inter Miami debut and the upcoming 2026 World Cup fueling the momentum.
A detailed look at the rapid growth of soccer fandom across North America, its demographic drivers, media habits, and the substantial economic contributions of recent events.
Nielsen’s latest analysis shows North America now boasts over 136 million soccer fans, with the United States ranking fourth globally, and details the sport’s expanding economic influence.
North America's soccer fan base has expanded by 10.9% to over 136 million people in five years, with younger, affluent audiences and rising female participation shaping the sport's future ahead of the 2026 World Cup.
The 2026 FIFA World Cup offers a pivotal test for soccer’s ambition to break into mainstream American sports culture, confronting historic broadcast models, fan expectations and evolving league structures.
As the 2026 FIFA World Cup draws near, the story of Latino players, fans, and cultural traditions in American soccer reveals both historic triumphs and ongoing challenges.
Record TV ratings for the 2026 NCAA Baseball Tournament Regionals reflect a 38% year-over-year increase, with standout games drawing hundreds of thousands of viewers and top seeds falling early.