A massive 35,000‑square‑foot pop‑up called Pitch Live is set to take over a former warehouse in Houston’s East Downtown district, turning the space into a temporary entertainment district that will run for 39 days leading up to the FIFA World Cup 2026.
The project is the brainchild of Ben Berg, Army Sadeghi and Brian Ching, who have partnered with Berg Hospitality Group to fuse food, nightlife and luxury hospitality under one roof.
Headlining the opening night on June 11, electronic music star Diplo will deliver a high‑energy set that promises to kick off the festivities with a bang.
Texas‑Inspired Gastronomy Takes Center Stage
Guests can expect a menu that leans heavily into Texas flavors, featuring loaded brisket fries, Texas Wagyu burgers and oversized steak sandwiches, all served in a setting that aims to capture the state’s bold culinary identity.
A VIP Experience Powered by Rémy Martin
For those seeking an elevated experience, an exclusive VIP lounge known as the Rémy Martin Room will offer a curated selection of the brand’s premium cognacs alongside a refined atmosphere.
The event will close on July 19, after which the temporary district will make way for other developments, but its impact will linger as a showcase of Houston’s cultural vibrancy during the World Cup.