Puma is set to showcase its Ultra Nitro 7 soccer cleat during the upcoming World Cup, unveiling the model at its Hollywood creative studio where the brand demonstrated the shoe’s design and technology to a global audience.
A foam technology under scrutiny
The cleat relies on Puma’s Nitro foam, a material first introduced in track‑and‑field shoes five years ago. The same foam has recently been at the center of lawsuits filed by several sprinters who claim the shoes contributed to injuries. Puma has denied any responsibility for those injuries and continues to emphasize athlete safety as a core principle.
Romain Girard, Puma’s VP of Innovation, described the litigation as a "sad moment for sports," while reiterating that the company’s priority remains the well‑being of athletes across all disciplines.
Global collaboration in product development
Puma has involved a diverse group of players in the cleat’s development, ranging from emerging talents in Germany to established stars from around the world. The brand notes that roughly ten to fifteen athletes will wear the Ultra Nitro 7 during the tournament, including representatives from Ghana, New Zealand and Portugal.
Beyond the flagship model, Puma used the Hollywood showcase to present prototypes of upcoming releases, among them a 3D‑printed soccer boot that illustrates the company’s push toward innovative manufacturing techniques.
The company’s broader message is one of safety and continuous innovation. By integrating feedback from athletes at multiple levels and emphasizing rigorous testing, Puma aims to reinforce confidence in its products while navigating a complex legal landscape.