Latest Slidescroller coverage mentioning Sports Business Journal across Nascar, Football, Soccer.
Major League Soccer’s board will convene in Manhattan to select a successor to longtime commissioner Don Garber, with a two‑thirds vote required to approve either Larry Berg or David Nathanson.
A consortium led by Jimmie Johnson and Darius Rucker, featuring athletes and entertainers from racing, baseball, tennis and surfing, announces a transformative ownership structure for Legacy Motor Club.
An eclectic mix of champions from motorsport, music, sports and business has joined Johnson’s team, bringing championship pedigree and cultural influence to the track.
Five play‑by‑play voices discuss the Automated Ball‑Strike Challenge System, their limited access to teams, and the potential impact of a 2027 work stoppage on baseball.
A new ownership group led by Jimmie Johnson, Darius Rucker and Guy Fieri promises to reshape the team’s future, adding championship pedigree and cross‑industry investment as it eyes three full‑time Cup Series entries by 2027.
The league terminated its agreement with Victory+ after unpaid fees, redirecting Sunday matches to its own platform and confirming that existing contracts with major broadcasters stay intact.
The University of Mississippi is exploring court action to enforce buyout clauses for two former Rebels who transferred to LSU, while simultaneously advancing a major stadium sponsorship and entertainment district project.
NASCAR is exploring the possibility of adding points‑paying events outside North America for the 2032 season, with venues in Canada, England, Asia, and the Middle East under discussion. The move follows a recent race in Mexico City and a media‑rights agreement that runs until 2031.
Mark Walter, majority owner of the Los Angeles Dodgers, takes a hands‑off stance, relying on veteran executive Stan Kasten to run the club while he expands his reach across baseball, basketball, soccer and motorsport.
A look at the circulating speculation about next year's NASCAR calendar, from possible street‑race revivals to tracks that may be left off the lineup.
JT Batson discusses the impact of the 2026 World Cup on soccer growth in America, highlighting record viewership, nationwide youth festivals, school‑based programs, and plans to expand academies and infrastructure.
NASCAR’s leadership outlines an international growth plan, hiring Adam Layton to lead global strategy while emphasizing continued focus on North America.
Major League Soccer is targeting a $400‑$500 million annual media‑rights valuation after its Apple TV contract expires, but must navigate a crowded market of established leagues and a new domestic challenger.
Major League Soccer plans to more than double its annual media rights revenue by 2029, but faces stiff competition from established leagues and uncertainty over audience reach.
NBA Commissioner Adam Silver spoke about Caitlin Clark's influence on women's basketball, the need for better officiating, and the fallout from suspension rumors involving Alyssa Thomas.
At the Game Plan Summit, NBA Commissioner Adam Silver addressed the growing scrutiny of WNBA star Caitlin Clark, emphasizing that the debate over her treatment reflects deeper issues within the league.
Steve O’Donnell, who took the helm of NASCAR in April 2026, is blending three decades of internal experience with a bold vision that includes committee‑driven reform, mentorship of Ben Kennedy, and an aggressive push into new markets.
From signature cleats to free streaming perks, companies are leveraging the sport’s multi‑generational appeal to create authentic connections with fans.
An analysis of MLB's automated ball-strike challenges shows a 53% overturn rate, with teams and umpires displaying widely differing success patterns.
NASCAR’s comeback to Chicagoland Speedway attracted 2.1 million viewers on TNT Sports, eclipsing the prior week’s Sonoma broadcast and ranking among the summer’s strongest cable audiences
The NFL and TMRW Sports have presented renderings of a temporary, modular stadium intended for the launch of a professional flag football league, timed to coincide with the 2028 Los Angeles Olympics
NASCAR has locked in a $1.1 billion annual media rights agreement with five major partners, reshaping how fans experience the sport and setting the stage for future growth.
NASCAR announced this week that it has renewed its media rights portfolio with five major partners, securing roughly $1.1 billion each year through the end of 2031. The agreements span Fox, Prime Video, TNT Sports, NBC and USA Sports, dividing the traditional broadcast inventory across both legacy and streaming platforms. Among the new arrangements, Prime Video and TNT Sports have introduced a series of fan‑focused innovations, from interactive statistics to behind‑the‑scenes documentaries, which have been praised by viewers and industry observers alike. In a recent interview, the chief executives of those two services admitted they wish they had acquired a larger slice of the schedule when the contracts were first negotiated. Because the current contracts run until 2031, the likelihood of either platform securing additional races in the near term is slim, leaving the existing lineup largely unchanged. The financial model, which spreads the inventory among multiple partners, has allowed NASCAR to command a premium price while creating a more diversified revenue stream. Looking ahead, the next round of media rights will be put up for sale in 2029, a timeline that will test whether the current structure can be improved upon or if the status quo will persist.
At The Star in Frisco, Texas, the 2026 Big 12 Media Day highlighted a $20 million partnership with Monster Energy and gave West Virginia coach Rich Rodriguez a platform to outline the Mountaineers’ quarterback competition, the arrival of standout transfer Cam Cook, and the health of key recruits.