Latest Slidescroller coverage mentioning Sports Business Journal across Nascar, Football, Baseball.
Dale Earnhardt Jr. hints at a 2027 NASCAR return to Naval Base Coronado after a successful 2026 event, while Kevin Harvick remains skeptical about repeating the format.
The final round of the Travelers Championship attracted 4.2 million average viewers, peaked at 5.6 million, and eclipsed Sunday Night Baseball, cementing its place as the year’s second‑most‑watched non‑major event.
NBC’s decision to stay with golf delivered a 4.2‑million‑viewer average and a 5.6‑million peak, eclipsing the Yankees‑Red Sox showdown and marking the second‑largest non‑major audience of the year.
Clemson University is exploring corporate patches and on‑field logos for its football program, a move driven by financial pressures and NCAA policy changes.
From its 1965 inception to a modern stadium, the Atlanta Falcons' history is marked by record‑setting beginnings, iconic players, and a transformative ownership era.
A look at how NASCAR explored a race on San Francisco's iconic bridge, the challenges that emerged, and what it means for the sport's expansion plans.
NASCAR’s first event on an active U.S. military base in San Diego featured thrilling competition, notable crashes, and a victory by Corey Heim, leading the sport to consider extending the race beyond a one‑off.
NASCAR once considered a race on San Francisco’s iconic Golden Gate Bridge, but traffic concerns and course design issues led to the idea’s cancellation.
NASCAR’s debut on an active military base in San Diego delivered a chaotic yet electric weekend, crowned by Corey Heim’s first Cup victory and hints of a 2027 return.
A mid‑year look at the most‑read sports business stories involving the NFL, from attendance shifts and new stadiums to international appointments and sponsorship expansions.
Puma’s latest Ultra Nitro 7 soccer cleat made its debut during the World Cup, highlighted at a Hollywood studio, while the company faces injury lawsuits from sprinters and stresses safety and innovation.
Amazon Prime’s coverage of the Michigan NASCAR Cup Series race delivered a 17% increase in viewership compared to last year, reaching 2.07 million viewers. The growth coincides with a shift in measurement methodology and notable gains at other tracks.
During a pre‑Stanley Cup press conference, NHL Commissioner Gary Bettman revealed he binge‑watched the Amazon Prime series 'Off Campus' and discussed its impact on the league's record‑breaking season.
A specially painted IndyCar bearing the late NASCAR champion Kyle Busch’s No. 18 will debut at the 2026 Indianapolis 500, driven by Romain Grosjean in a tribute that fuses two racing worlds.
Marty Smith, who began his career covering NASCAR for ESPN, is set to host a five‑race Cup Series slate on TNT Sports as part of a new licensing agreement. The move reflects a strategic expansion of the networks' collaboration and highlights Smith's continued presence across multiple sports platforms.
The latest Nielsen‑style ratings show a modest decline for the All‑Star Race, while NASCAR prepares to move its next five events to Amazon Prime, beginning with the Coca‑Cola 600 at Charlotte.
Jenna Fryer’s departure from the Associated Press after three decades and her new Substack platform highlight a broader pullback in motorsport coverage that could further marginalize NASCAR in the national sports conversation.