Kelsey Plum, the two‑time WNBA champion and Olympic gold medalist, has officially become the latest star to join Adidas' women's basketball roster, a move that underscores the brand's deepening investment in the sport.
A New Chapter for Women’s Basketball
Under the agreement, Plum will wear the Adidas Crazy Energy sneaker throughout the 2026 season and benefit from a partnership that extends beyond game day, offering support for her off‑court initiatives and community projects.
Plum expressed enthusiasm for the collaboration, stating that she is excited to work with a brand that shares her vision of elevating women's basketball and leveraging its platform to drive meaningful change.
Candace Parker, who now serves as president of Adidas Women’s Basketball, praised Plum's championship pedigree and her influence in fashion and culture, noting that her presence will help amplify the brand's message and the league's growing visibility.
The partnership comes at a time when women's basketball is attracting record attention, with the WNBA expanding its schedule, securing new broadcast deals, and drawing a broader fan base eager for fresh talent and compelling storylines.
Plum, who previously partnered with Under Armour after parting ways with Nike in 2022, sees this new role as an opportunity to reshape the sport's future, advocating for rule changes and infrastructure that will benefit not only her generation but those who follow.
Alongside Plum, the Adidas roster includes fellow All‑Stars such as Candace Parker, Aliyah Boston and Satou Sabally, forming a lineup that the brand believes will set a new standard for performance, style and advocacy on and off the court.