The World Cup has spilled onto the streets of St. Louis, drawing fans from across the city to watch matches together.
At Amsterdam Tavern, the crowd swelled as Bosnian expatriates and a handful of Canadian students gathered to support their nations, chanting and sharing stories of home.
A Hub of Hospitality
The atmosphere was electric, with jerseys and flags turning the historic bar into a miniature stadium, while the scent of food and beer filled the air.
For local entrepreneurs, the soccer surge translates into a noticeable boost. Marquita Mohon, who runs STL Steak and Cakes, said the influx of patrons has lifted daily sales, especially on game nights.
Anheuser-Busch, the city’s brewing giant, has leaned into the momentum by staging a watch party in its beer garden, complete with live music, giveaways and Michelob Ultra on tap, a move highlighted by Steve Smith, director of brewery experiences.
City officials note that St. Louis has a long tradition of soccer enthusiasm, and the current tournament is reinforcing that legacy, drawing thousands to neighborhoods like Morganford for upcoming fixtures.