David Beckham Dominates 2026 World Cup Spotlight Through Advertising Mastery
David Beckham’s omnipresent presence in 2026 World Cup advertising has turned him into the tournament’s most recognizable face, outpacing even current stars.
Jul 10, 2026
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Michelob ULTRA
Latest Slidescroller coverage mentioning Michelob ULTRA across Soccer, Football, Basketball.
The Changing Guard in U.S. Soccer: From Captain America to a New Era
A look at how the U.S. men's national team's disappointing World Cup campaign has sparked debate over leadership, with Pulisic under fire and Balogun emerging as a potential successor.
Jul 9, 2026
BK and Ferrario Host U.S. Soccer Watch Party Ahead of Belgium Clash
On July 6, Burger King and host Ferrario will turn HotShots Fenton into a soccer hub as the U.S. Men’s Team faces Belgium, with Michelob ULTRA providing the brew and 101 ESPN delivering the action.
Jul 2, 2026
BK and Ferrario Team Up for U.S. Men’s Soccer Watch Party at HotShots Fenton
Ahead of the U.S. Men’s National Team’s clash with Belgium, BK and Ferrario are hosting a watch party at HotShots Fenton, featuring Michelob ULTRA, giveaways and a lively atmosphere.
Jul 2, 2026
USMNT Eyes Round of 16 Clash with Belgium at Union Yards Soccer Celebration
The U.S. men's national team will face Belgium in a win-or-go-home showdown, with fans gathering at Union Yards for a complimentary viewing party.
Jul 2, 2026
Georgia Football’s Alcohol Sales Surge Hits $4.3 Million in 2025
A look at the $4.3 million generated from beverage sales at Sanford Stadium, the brands driving the growth, and how Georgia’s late entry into alcohol sales reshaped revenue across the conference.
Jul 1, 2026
USMNT to Meet Bosnia and Herzegovina in World Cup Round of 32, Fans Converge at Union Yards for Festive Viewing Party
The U.S. men's soccer team will face Bosnia and Herzegovina on Wednesday night in the FIFA World Cup Round of 32. Fans can watch the match at Soccer Celebration presented by Michelob ULTRA at Union Yards, where special food promotions, jersey giveaways, and ticket perks await registered attendees.
Jun 30, 2026
Renegades Host Rome Emperors in Festive Christmas‑in‑July Baseball Game
The Hudson Valley Renegades will welcome the Rome Emperors to Heritage Financial Park for a special game that blends summer baseball with a Christmas‑in‑July celebration, complete with a toy drive, limited‑edition bobblehead, live music and a kids’ base‑running experience.
Jun 29, 2026
Philadelphia Union Extends Soccer Celebration with Michelob ULTRA, Free Fan Events Through World Cup Final
Philadelphia Union will host a series of free, fan‑centric events at Union Yards from late June to the FIFA World Cup Final on July 19, showcasing live match screenings, a giant LED display, DJ performances and globally inspired cuisine, all powered by Michelob ULTRA and supported by SeatGeek.
Jun 26, 2026
Philadelphia Union Turns World Cup Match into Community Celebration
Ahead of the USA’s final group stage match against Turkey, the Philadelphia Union’s Soccer Celebration brings together fans, families, and local brands for a night of snacks, s’mores, and soccer camaraderie.
Jun 24, 2026
Michelob ULTRA Hosts U.S. Men’s Soccer Watch Party at Ballpark Village
On July 1st, Ballpark Village will host a live viewing of the U.S. Men’s Soccer Team’s Round of 32 match, featuring Michelob ULTRA giveaways and appearances by the 101 ESPN crew.
Jun 23, 2026
Scottish Fans Flood Boston Bars with Record Alcohol Consumption Ahead of Morocco Clash
During Scotland’s recent World Cup match, Boston’s pubs and liquor stores saw an unprecedented surge in alcohol sales, with some venues reporting three‑fold increases over the holiday weekend.
Jun 16, 2026
World Cup Fever Sweeps St. Louis, Uniting Fans at Amsterdam Tavern
From packed taverns to bustling breweries, St. Louis embraces the global tournament, turning neighborhood bars into vibrant fan zones and boosting the city's economy.
Jun 13, 2026
Michelob ULTRA Hosts Free Soccer Celebration at Union Yards Ahead of World Cup 2026
The Soccer Celebration presented by Michelob ULTRA opens at Union Yards, offering a free, fan‑focused festival with live music, a globally inspired menu, and a chance to watch select FIFA World Cup 2026 matches on a large LED screen.
Jun 12, 2026
U.S. Soccer House Opens as Fan Epicenter in Venice Beach Ahead of World Cup Group Stage
The U.S. Soccer House opened its doors in Venice Beach early Thursday, drawing a crowd of early‑morning supporters and showcasing a lineup of sponsor experiences ahead of the tournament’s group stage.
Jun 12, 2026
Louisville Shifts Cincinnati Game to 2028, Announces 2026‑27 Nonconference slate
The University of Louisville announced that its scheduled showdown with Cincinnati will be moved to the 2027‑28 season, reshaping the upcoming nonconference schedule that also includes games against Baylor, Kentucky, Memphis, a Vegas tournament appearance and a home matchup with Texas.
Jun 9, 2026
Rochester’s Free World Cup Watch Party Brings Community Together
The city of Rochester will host a complimentary World Cup viewing event this Friday, featuring a pop‑up merchandise shop, live entertainment and a giveaway, as part of a broader effort to revive the city’s soccer heritage.
Jun 8, 2026
Georgia Bulldogs’ Home Game Alcohol Sales Hit $4.3 Million in 2025
Alcohol sales at University of Georgia football home games reached $4.3 million in 2025, with High Noon hard seltzer topping the sales chart and seven home games slated for the 2026 season.
Jun 8, 2026
NASCAR Canada Shifts Double-Header to June 7 at Autodrome Chaudière
The NASCAR Canada weekend originally slated for early June has been moved to Sunday, June 7, 2026, and will now run as a double‑header at the 0.25‑mile oval in Quebec, showcasing Bud Light and Michelob Ultra 125 races.
Jun 6, 2026
USMNT to Face Germany in Chicago Friendly Ahead of World Cup
The U.S. men’s national team will meet Germany in a June 6 friendly at Soldier Field, with live coverage on TBS, HBO Max and Peacock and several San Antonio venues hosting ticket‑giveaway watch parties.
Jun 6, 2026
Michelob Ultra’s World Cup Ad Transforms a Hotel Lobby into a Soccer Pitch
A new Michelob Ultra commercial reimagines a hotel lobby as a soccer field, starring Christian Pulisic, Lionel Messi and other international icons ahead of the 2026 World Cup.
Jun 4, 2026
Houston Dynamo and Kroger unveil summer soccer celebration at Shell Energy Stadium
Houston Dynamo FC, together with Kroger, will host live match viewings, a concert by Los Tucanes de Tijuana, L.O.U.D.FEST on July 10, and a series of free soccer clinics in partnership with local charities.
Jun 4, 2026
Seattle Soccer Celebration Brings Free World Cup Viewing to Pier 62
Free public programming during the 2026 FIFA World Cup will transform Seattle’s waterfront into a hub for fans, food and culture.
Jun 4, 2026
Seattle Soccer Celebration Brings Free World Cup Programming to Waterfront Park
Free public events at Pier 62 will feature U.S., Mexico and Canada matches, youth‑focused play sessions on a barge, local food and entertainment, all requiring advance registration.
Jun 3, 2026