Duke’s 2026 Women’s Basketball Showcase Brings Historic Matchups to Las Vegas
The 2026 Players Era Women's Basketball Showcase will feature Duke, Texas and Southern California in a historic double‑header, with tickets on sale now.
Aug 31, 2026
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Michelob ULTRA
Latest Slidescroller coverage mentioning Michelob ULTRA across Soccer, Basketball, Football.
2026 Women’s Basketball Showcase Returns to Las Vegas with Historic Rematches
The 2026 Players Era Women’s Basketball Showcase will take place Dec. 19‑20 at Michelob ULTRA Arena, featuring a championship rematch, a Final Four showdown and a seven‑figure NIL pool, all broadcast on ESPN.
Aug 31, 2026
Chicago Blackhawks Announce 2026‑27 Promotional Schedule with Fan Giveaways and Special Events
The Blackhawks unveiled a calendar packed with weekend games, themed promotions and milestone celebrations, while ticket sales and presale opportunities are detailed for fans.
Aug 3, 2026
FIFA’s bold spin‑off plan raises questions about sport’s future
FIFA president Gianni Infantino proposes selling up to 20% of a new commercial entity to fund member nations, sparking criticism over profit‑driven motives and the equal voting system that gives small countries the same power as traditional powers.
Jul 30, 2026
FBI Issues Urgent Warning to World Cup Fans Ahead of U.S. Hosted Matches
The FBI cautions supporters traveling to World Cup games in the United States about ticket scams that use fake websites, impersonated sponsors and crypto payments, with victims losing thousands of dollars.
Jul 28, 2026
Houston Cougars Open Players Era 8 Championship Against Rutgers in Las Vegas
The University of Houston men’s basketball team will face Rutgers on November 17 as part of the inaugural Players Era 8 Championship, with ticket sales, broadcast details and returning star players highlighted.
Jul 28, 2026
Chris Hill’s Victory and Ceremonial Role at the 2026 FIFA World Cup
Chris Hill, a soccer enthusiast from Farmingdale, New Jersey, has won Michelob Ultra's Superior Player of the Match contest, earning $90,000, two tickets to the 2026 FIFA World Cup final, and a ceremonial role as Chief Trophy Officer. His journey from high school fields to international training grounds now leads to a personal milestone that coincides with his father's birthday.
Jul 26, 2026
Roger Bennett’s World Cup Marathon: Coffee, Cuisine, and the Pulse of Global Football
In a basement office in Atlanta, Roger Bennett juggles 18‑hour days, endless coffee, and a menu of international bites while chronicling the World Cup’s highs and lows.
Jul 26, 2026
MLS Announces 2026 All-Star Festival in Charlotte Featuring Fan Zones, Music, and Inclusive Experiences
The 2026 MLS All-Star weekend will transform Charlotte’s Romare Bearden Park into a free two-night fan festival, complete with interactive zones, live music, player appearances and sponsor activations, while partnering with KultureCity to ensure sensory inclusivity.
Jul 23, 2026
Players Era Basketball Championships Announces Ticket Sales and 2026 Schedule
The 2026 Players Era Men's Basketball Championships will feature 24 teams across two brackets, with games scheduled at Michelob ULTRA Arena and T‑Mobile Arena. Ticket pre‑sales start July 16, public sales July 17, and the tournament culminates in a championship game on November 28.
Jul 13, 2026
David Beckham Dominates 2026 World Cup Spotlight Through Advertising Mastery
David Beckham’s omnipresent presence in 2026 World Cup advertising has turned him into the tournament’s most recognizable face, outpacing even current stars.
Jul 10, 2026
The Changing Guard in U.S. Soccer: From Captain America to a New Era
A look at how the U.S. men's national team's disappointing World Cup campaign has sparked debate over leadership, with Pulisic under fire and Balogun emerging as a potential successor.
Jul 9, 2026
BK and Ferrario Host U.S. Soccer Watch Party Ahead of Belgium Clash
On July 6, Burger King and host Ferrario will turn HotShots Fenton into a soccer hub as the U.S. Men’s Team faces Belgium, with Michelob ULTRA providing the brew and 101 ESPN delivering the action.
Jul 2, 2026
BK and Ferrario Team Up for U.S. Men’s Soccer Watch Party at HotShots Fenton
Ahead of the U.S. Men’s National Team’s clash with Belgium, BK and Ferrario are hosting a watch party at HotShots Fenton, featuring Michelob ULTRA, giveaways and a lively atmosphere.
Jul 2, 2026
USMNT Eyes Round of 16 Clash with Belgium at Union Yards Soccer Celebration
The U.S. men's national team will face Belgium in a win-or-go-home showdown, with fans gathering at Union Yards for a complimentary viewing party.
Jul 2, 2026
Georgia Football’s Alcohol Sales Surge Hits $4.3 Million in 2025
A look at the $4.3 million generated from beverage sales at Sanford Stadium, the brands driving the growth, and how Georgia’s late entry into alcohol sales reshaped revenue across the conference.
Jul 1, 2026
USMNT to Meet Bosnia and Herzegovina in World Cup Round of 32, Fans Converge at Union Yards for Festive Viewing Party
The U.S. men's soccer team will face Bosnia and Herzegovina on Wednesday night in the FIFA World Cup Round of 32. Fans can watch the match at Soccer Celebration presented by Michelob ULTRA at Union Yards, where special food promotions, jersey giveaways, and ticket perks await registered attendees.
Jun 30, 2026
Renegades Host Rome Emperors in Festive Christmas‑in‑July Baseball Game
The Hudson Valley Renegades will welcome the Rome Emperors to Heritage Financial Park for a special game that blends summer baseball with a Christmas‑in‑July celebration, complete with a toy drive, limited‑edition bobblehead, live music and a kids’ base‑running experience.
Jun 29, 2026
Philadelphia Union Extends Soccer Celebration with Michelob ULTRA, Free Fan Events Through World Cup Final
Philadelphia Union will host a series of free, fan‑centric events at Union Yards from late June to the FIFA World Cup Final on July 19, showcasing live match screenings, a giant LED display, DJ performances and globally inspired cuisine, all powered by Michelob ULTRA and supported by SeatGeek.
Jun 26, 2026
Philadelphia Union Turns World Cup Match into Community Celebration
Ahead of the USA’s final group stage match against Turkey, the Philadelphia Union’s Soccer Celebration brings together fans, families, and local brands for a night of snacks, s’mores, and soccer camaraderie.
Jun 24, 2026
Michelob ULTRA Hosts U.S. Men’s Soccer Watch Party at Ballpark Village
On July 1st, Ballpark Village will host a live viewing of the U.S. Men’s Soccer Team’s Round of 32 match, featuring Michelob ULTRA giveaways and appearances by the 101 ESPN crew.
Jun 23, 2026
Scottish Fans Flood Boston Bars with Record Alcohol Consumption Ahead of Morocco Clash
During Scotland’s recent World Cup match, Boston’s pubs and liquor stores saw an unprecedented surge in alcohol sales, with some venues reporting three‑fold increases over the holiday weekend.
Jun 16, 2026
World Cup Fever Sweeps St. Louis, Uniting Fans at Amsterdam Tavern
From packed taverns to bustling breweries, St. Louis embraces the global tournament, turning neighborhood bars into vibrant fan zones and boosting the city's economy.
Jun 13, 2026
Michelob ULTRA Hosts Free Soccer Celebration at Union Yards Ahead of World Cup 2026
The Soccer Celebration presented by Michelob ULTRA opens at Union Yards, offering a free, fan‑focused festival with live music, a globally inspired menu, and a chance to watch select FIFA World Cup 2026 matches on a large LED screen.
Jun 12, 2026