The second season of the NASCAR docuseries 'Rising' will debut exclusively on Xumo Play, the free streaming service operated by Comcast and Charter, later this summer.
A New Chapter for NASCAR's Digital Strategy
The series offers a behind‑the‑scenes look at the next generation of stock‑car racing stars, giving viewers unprecedented access to the personalities and stories that are shaping the sport's future.
Episodes will be released on a monthly basis beginning in August, spotlighting drivers such as Carson Hocevar, Connor Zilisch, and Brenden 'Butterbean' Queen as they navigate the challenges of rising through the NASCAR ranks.
The first season of 'Rising' attracted 11 million views across YouTube and Fox Sports networks, a strong indicator that the audience is hungry for deeper, more personal motorsport content.
"Deepening our ties with Xumo helps expand the sport's digital footprint and deliver premium programming to fans," said Alma Angeles‑Parvaz, Vice President of Partnership Marketing for NASCAR.
Xumo Vice President of Marketing Fern Feistel added, "The Season 2 deal underscores our commitment to the sport and to providing fans with compelling, original content on a platform they can access for free."
Produced by Full Speed Entertainment, a partnership between NASCAR Studios and Words + Pictures, the series continues to blend high‑production values with authentic storytelling.