NASCAR and The Rolling Stones have announced a partnership that fuses the high‑octane world of stock car racing with the legendary swagger of rock ‘n’ roll. The collaboration celebrates a shared spirit of live performance and life on the road, promising fans a unique blend of speed and sound.
A Multi‑Faceted Collaboration
The alliance will roll out a suite of officially licensed merchandise, a limited‑edition vinyl release of the band’s upcoming album Foreign Tongues, and an immersive fan zone in Chicago that transforms a specially painted NASCAR show car into a Rolling Stones listening lounge. The lounge invites enthusiasts to experience the band’s new tracks amid the roar of engines, creating a crossover of sound and speed.
Fans attending the upcoming Chicagoland race weekend will be able to step inside the custom‑built lounge, where the excitement of the track gives way to the band’s signature riffs. The space is designed to let visitors feel the pulse of both racing and rock, reinforcing the partnership’s theme of shared energy.
A newly released hero film spotlights NASCAR drivers Jesse Love, Connor Zilisch and Carson Hocevar, alongside creator and driver Cleetus McFarland, reimagining them as members of a touring rock band. The visual narrative blends racing footage with classic rock aesthetics, underscoring the common rhythm of life on the road for both drivers and musicians.
Megan Malayter, NASCAR’s Vice President of Licensing and Consumer Products, highlighted the shared passion and energy between NASCAR and The Rolling Stones, noting that the collaboration taps into the universal appeal of live performance and the road‑bound adventure that defines both worlds.
The limited‑edition vinyl of Foreign Tongues, arriving July 10 via Capitol Records, will be available alongside co‑branded apparel and other collectibles. This extension into music retail broadens the partnership’s reach beyond the track, positioning it as a cultural moment that bridges automotive and musical fandoms.
Chicago’s iconic venues will host pop‑up events leading up to the race, giving local fans early access to the NASCAR x The Rolling Stones Racing Record Player and exclusive listening sessions. These gatherings aim to deepen the connection between racing enthusiasts and music lovers, proving that the thrill of the race and the rhythm of rock can share the same stage.
With the campaign set to travel to key locations across the city, the partnership promises a memorable experience that celebrates the shared ethos of live performance, road‑bound adventure, and creative collaboration.