Guy Fieri, the flamboyant host of Food Network’s “Diner, Drive‑Ins and Dives”, has taken on a new role as a strategic owner of Legacy Motor Club, a NASCAR team with deep American racing heritage.
The partnership brings together three iconic figures — seven‑time champion Jimmie Johnson and Hall of Famer Richard Petty — who have long shaped the sport’s modern era. Their involvement signals a continuation of Legacy’s tradition of competitive excellence.
A New Era for Legacy Motor Club
Music star Darius Rucker, who joined the ownership group earlier this year, adds a further layer of cultural crossover, reinforcing the team’s ambition to reach fans beyond the track.
Fieri’s culinary brand will collaborate with the team on content series, fan‑engagement activations and merchandise that fuse racing, food and lifestyle themes. The initiative aims to create a seamless experience that moves from the pit lane to the dinner table.
Legacy Motor Club will field two full‑time entries in the NASCAR Cup Series, competing under the banner of a brand that aspires to connect with supporters from the track to the table. The team’s headquarters in Statesville, North Carolina, serve as the hub for this multidisciplinary venture.