Brand

Arby’s

Latest Slidescroller coverage mentioning Arby’s across Nascar.

5 articles

NASCAR Revamps Brand Strategy to Lure Sponsors and Reclaim Fans

NASCAR is reshaping its image and sales approach, adding new sponsors, expanding its commercial staff and launching a multimedia campaign that references rivals like Formula 1, aiming to win back fans and attract brands such as O’Reilly Auto Parts, Airbnb and Anduril.

Jul 13, 2026

Dale Earnhardt Jr. Eyes Daytona Comeback as NASCAR Considers Racing Overhaul

In a recent podcast, Dale Earnhardt Jr. floated the idea of racing at Daytona again if the sport adopts a more exciting package, recalling his 2001 triumphs and drawing parallels to Simon Pagenaud’s Indy 500 strategy. The conversation comes as his team, JR Motorsports, secures new sponsorship and hires experienced crew chief Rodney Childers, signaling a push toward the Cup Series.

Jun 19, 2026