Latest Slidescroller coverage mentioning Culver's across Football, Hockey.
Michigan’s football program is exploring corporate jersey patches as a new revenue source, following the example set by Wisconsin’s Culver’s sponsorship, while promising to preserve the traditional look of Michigan Stadium.
The University of Michigan is exploring jersey patch sponsorships to generate new income while striving to preserve the stadium experience that fans cherish.
The University of Wisconsin announced a partnership that will see the Wisconsin‑based restaurant chain Culver's featured on the Badgers' varsity jerseys across football, men's basketball and men's hockey beginning in the 2026 season, with the first uniform reveal slated for September 6 at Lambeau Field.
A look at the new sponsorship between the University of Wisconsin‑Madison athletics and the Wisconsin‑based restaurant chain, its impact on teams, fans and future revenue streams.