NASCAR’s ‘Big Data’ Viewership Methodology Falters Despite Overall Gains
NASCAR's shift to a combined 'Big Data + Panel' audience metric has failed to deliver the expected viewership boost, even as other sports see gains.
Jul 4, 2026
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CW
Latest Slidescroller coverage mentioning CW across Nascar, Football.
NASCAR’s Prime Video Audience Surges, Driven by Older Viewers
Prime Video's second season of NASCAR delivered a 6% viewership increase, with the finale in San Diego attracting 2.28 million viewers and a demographic shift toward adults 55 and older.
Jun 27, 2026
NASCAR Moves Cup Series to TNT as Broadcast Landscape Shifts
NASCAR’s Cup Series will air on TNT for the next five weeks, with Marty Smith hosting the pre‑ and post‑race studio program alongside Jimmie Johnson and Jamie McMurray. The existing commentary trio of Adam Alexander, Dale Earnhardt Jr. and Steve Letarte remains unchanged, and the upcoming Sonoma event marks the season’s last road‑course race.
Jun 26, 2026
Austin Hill Claims First Road Course Victory for RCR in Emotional Naval Base Coronado Race
Austin Hill's first road‑course win at Naval Base Coronado ends a decade‑long drought for Richard Childress Racing, dedicating the triumph to Kyle Busch and his legacy.
Jun 21, 2026
University of Hawaii Announces 2026 Football Schedule with Nationwide Broadcast Deal
The Rainbow Warriors have revealed a 2026 slate that features a season‑opening showdown with Stanford on the ACC Network, multiple appearances on the CW and Fox, and additional streaming options on MW+. Details on kickoff times and road games will be released later.
May 28, 2026
Pac‑12 Unveils 2026 Football Broadcast Schedule Featuring Texas State Debut
The Pac‑12 has announced its 2026 football broadcast slate, spotlighting Texas State’s inaugural season in the league and a slate of high‑profile games across CW, CBS Sports and USA Sports.
May 27, 2026
NASCAR’s Charlotte Double‑Header: The Coca‑Cola 600 Sets the Stage for the 2026 Season
The 2026 NASCAR weekend at Charlotte Motor Speedway blends endurance, strategy and fresh talent, offering a preview of championship contenders.
May 20, 2026
NASCAR Reverts to Panel‑Only Viewership Metrics Amid Nielsen Data Issues
After a mixed performance in key demographics, NASCAR announced a return to panel‑only audience measurement for the remainder of the season, citing a 1% uplift in Fox Sports ratings and ongoing discussions with Nielsen about future methodology.
May 18, 2026