
NASCAR’s $1.1 Billion Media Deal Secures Future Amid Streaming Shifts
NASCAR has locked in a $1.1 billion annual media rights agreement with five major partners, reshaping how fans experience the sport and setting the stage for future growth.
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NASCAR has locked in a $1.1 billion annual media rights agreement with five major partners, reshaping how fans experience the sport and setting the stage for future growth.

The United States' showdown with Belgium in the Round of 16 became the most-watched soccer telecast in U.S. history, drawing over 30 million viewers and peaking at 36.8 million. The match surpassed previous records, fueled a 92% rise in English-language audiences, and eliminated all three co-host nations, setting the stage for a dramatic quarterfinal round and a July 19 final at MetLife Stadium.

NASCAR announced this week that it has renewed its media rights portfolio with five major partners, securing roughly $1.1 billion each year through the end of 2031. The agreements span Fox, Prime Video, TNT Sports, NBC and USA Sports, dividing the traditional broadcast inventory across both legacy and streaming platforms. Among the new arrangements, Prime Video and TNT Sports have introduced a series of fan‑focused innovations, from interactive statistics to behind‑the‑scenes documentaries, which have been praised by viewers and industry observers alike. In a recent interview, the chief executives of those two services admitted they wish they had acquired a larger slice of the schedule when the contracts were first negotiated. Because the current contracts run until 2031, the likelihood of either platform securing additional races in the near term is slim, leaving the existing lineup largely unchanged. The financial model, which spreads the inventory among multiple partners, has allowed NASCAR to command a premium price while creating a more diversified revenue stream. Looking ahead, the next round of media rights will be put up for sale in 2029, a timeline that will test whether the current structure can be improved upon or if the status quo will persist.

With no games on the rest day, attention turns to Thursday’s quarterfinal lineup, where defending champions and surprise packages meet, all available on FOX and its streaming platform.

Former U.S. national team player John Doyle presents his personal ranking of the greatest American soccer players in a new series that streams on Nevada Sports Net and FOX during the World Cup.
The United States' dramatic victory over Belgium in the World Cup round of 16 became the most‑watched soccer broadcast in U.S. history, drawing a peak audience of over 36 million viewers.

The United States' match against Belgium in the 2026 World Cup round of 16 became the most‑watched soccer telecast in U.S. history, attracting 30 million viewers and peaking at 36.8 million.

The United States' clash with Belgium became the most-watched soccer telecast in U.S. history, drawing unprecedented audience numbers and marking a pivotal moment in the tournament.

Fox reported a record audience for the U.S.-Belgium round‑of‑16 game, highlighting its historic viewership numbers and impact on the sport's domestic profile.
The knockout stage of the 2026 World Cup continues with two high‑stakes matches on July 7, featuring defending champions Argentina against Egypt and a clash between Switzerland and Colombia.
Spain secured a spot in the 2026 World Cup quarterfinals with a decisive win over Portugal, setting up a high‑stakes clash against the United States or Belgium on July 10 at Los Angeles' SoFi Stadium.

The United States' 2-0 victory over Bosnia-Herzegovina attracted a historic television audience, peaking above 34 million viewers and topping the Super Bowl as the most-watched program since Feb. 8.

Ahead of a pivotal match against Belgium, U.S. soccer sees record investment, soaring viewership and a cultural shift that could redefine the sport’s place in America.

Today's World Cup Round of 16 features Portugal versus Spain at 3 p.m. ET and the United States against Belgium at 8 p.m. ET, with live coverage on FOX and Telemundo and Spanish-language streams on Peacock.

The England versus Mexico round of 16 fixture has been delayed to 9 p.m. ET on Sunday, July 5, after severe weather forced a one‑hour postponement. The change follows a similar delay in a previous match at the same stadium and will be broadcast on FOX and FOX One.
Mexico aims for its first World Cup quarterfinal since 1986 as they host England in a high‑stakes Round of 16 clash.
A guide to watching the Mexico‑England World Cup match in Spanish for free, including broadcast details and tournament context.
The United States and Belgium will clash in a much‑anticipated Round of 16 encounter at the 2026 FIFA World Cup, a match that promises drama after a tightly contested head‑to‑head history.

Parker Messick, a former FSU standout, has been selected as an MLB All-Star, marking the fifth rookie honor in Cleveland Guardians history and placing him among the league's top pitchers this season.

A shift toward overt support for the U.S. team is evident in press interactions, fan reactions and broadcast styles, reflecting a broader evolution in the nation's soccer culture.

Mexico and England will meet on July 5, 2026, in Mexico City, where an unbeaten Mexican side aims to extend its flawless run against England’s Harry Kane‑led attack, broadcast live on FOX and FOX Sports.

The Round of 16 clash on July 5 at New Jersey's MetLife Stadium will pit Brazil's rising star against Norway's prolific scorer, with both teams eyeing a spot in the quarterfinals.

The eero 400 will mark NASCAR's comeback to Illinois' iconic track, featuring a new broadcast team and a reshaped schedule after the sport's pandemic-era hiatus.
The United States will meet Belgium in Seattle on Monday night, a clash that could rewrite a decades‑long rivalry and test the U.S. squad's depth.